Matt Cutts Tips for Updating News Articles

Matt Cutts, head of the Google Webspam team, fields a great question about how to handle developing news.

“If I have a developing news story, should I keep updating the same page, or create a new one when the content changes?” – kate, US

He offers up some great reasons for adding updates to the same page rather than starting a new post.  Help your readers find all of the information on your hot and developing stories with these great tips from THE Google Webmaster.

http://youtu.be/9FrzDyRqsY4

Michelle Stinson Ross

Michelle Stinson Ross

Content & Outreach Goddess at AuthorityLabs
Michelle Stinson Ross is a digital marketing industry recognized authority on the outreach power of social media. She has worked as a community manager and consultant for several brands to increase brand awareness, raise the visibility of special promotions, and train their teams to use the social space to connect with media influencers and the public. Michelle is part of the marketing team at AuthorityLabs and co-hosts #SocialChat, a Twitter based live chat that covers a variety of topics geared toward social media marketing (Mondays at 9 p.m. ET). Her passion for social media marketing has made her a regular conference speaker at events like ClickZ Live, and Search Marketing Expo. She has also been a featured guest on Webmaster Radio and several industry Hangouts on Air.
Michelle Stinson Ross
Michelle Stinson Ross