Interviewed on Russian Search Blog Shakin.ru

I really don’t interview that often, especially since things have been busy with the expansion of Search & Social, but wanted to share this really cool interview I did with Mikail Shakin of Shakin.ru, a Russian search marketing blog.

In the interview I discuss launching Search Engine Journal back in 2003, my background in SEO, why I got started in search marketing in the 90’s and my trip to Russia last year.

This is How Loren Baker Rolls, Russian Style

Сегодня в гостях у Shakin.ru особенный гость – Лорен Бейкер, основатель и главный редактор всемирно известного SEO ресурса SearchEngineJournal.com. Для меня большая честь взять интервью у Лорена. Если меня попросят назвать самого авторитетного SEO-специалиста в мире, я назову Лорена Бейкера. Я благодарю Лорена за то, что уделил время на интервью для читателей блога Shakin.ru.

Международное интервью – Лорен Бейкер, всемирно известный SEO-специалист

For the majority of you who do not read Russian, here is the English version of the interview :

Loren, thanks for the interview. When did you first get involved with search marketing?

Thanks for interviewing me. I first got involved with search marketing
in 1999 when I was a university student. I was looking for an
internship in advertising and marketing as I was majoring in both
fields. A lot of students were taking jobs at large businesses, but I
found an opportunity interning for a small online marketing
consultant, and took a chance in a field which was it its infancy at
the time, but I knew it would be a challenge and would result in a lot
of opportunity.

Now, search marketing is a huge industry and almost all businesses use
search to gain customers or sell products. It was a good choice.

How many hours do you work daily and what are your daily tasks?

I really do not clock my hours, but I would guess that I more or less
work about 12 hours a day.

I usually wake up in the morning and check email, reply to tweets,
check rankings, analytics and drink coffee for about an hour. then I
review blog posts in draft mode on Search Engine Journal, moderate
comments, track search news and view some forums for another hour or
so.

I then drive into the Search & Social offices and play boss all day,
going over client campaigns, writing proposals, building links and
researching search marketing initiatives. Running a business takes a
lot of time, and there all always issues that do not have to do with
search marketing. I also try to take about an hour a day to build
relationships with new people in search, and promote the great
articles and blog posts on Search Engine Journal.

I used to run the blog all by myself but now I have some great help
from Ann Smarty and my partners at Search & Social, Jordan Kasteler
and Dave Snyder. Still, with all of the help the blog still needs a
lot of attention behind the scenes.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker

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12 thoughts on “Interviewed on Russian Search Blog Shakin.ru

  1. Hi great stuff! People only do what they are passionate about. You must define your purpose and reason for doing this business. Every great accomplishment is achieved when backed by a strong reason or purpose that brings passion to the person and a strong desire to succeed. Dreaming is something that many of us have lost as we’ve grown older. The question is: Who ever told you to stop dreaming?

  2. You are a very surprising person! Your wife – Russian from Siberia!

    And you already were in Moscow and Omsk.

    And how you choose the person to whom will give interview? Why shakin – yes, and another – is not?

    Tell about the priorities of a choice. It would be very interesting to know

    Excuse me for my English

  3. I usually wake up in the morning and check email, reply to tweets,
    check rankings, analytic and drink coffee for about an hour. then I
    review blog posts in draft mode on Search Engine Journal, moderate
    comments, track search news and view some forums for another hour or
    so.

  4. I usually wake up in the morning and check email, reply to tweets,
    check rankings, analytic and drink coffee for about an hour. then I
    review blog posts in draft mode on Search Engine Journal, moderate
    comments, track search news and view some forums for another hour or
    so.