I really don’t interview that often, especially since things have been busy with the expansion of Search & Social, but wanted to share this really cool interview I did with Mikail Shakin of Shakin.ru, a Russian search marketing blog.
In the interview I discuss launching Search Engine Journal back in 2003, my background in SEO, why I got started in search marketing in the 90’s and my trip to Russia last year.
Сегодня в гостях у Shakin.ru особенный гость – Лорен Бейкер, основатель и главный редактор всемирно известного SEO ресурса SearchEngineJournal.com. Для меня большая честь взять интервью у Лорена. Если меня попросят назвать самого авторитетного SEO-специалиста в мире, я назову Лорена Бейкера. Я благодарю Лорена за то, что уделил время на интервью для читателей блога Shakin.ru.
Международное интервью – Лорен Бейкер, всемирно известный SEO-специалист
For the majority of you who do not read Russian, here is the English version of the interview :
Loren, thanks for the interview. When did you first get involved with search marketing?
Thanks for interviewing me. I first got involved with search marketing
in 1999 when I was a university student. I was looking for an
internship in advertising and marketing as I was majoring in both
fields. A lot of students were taking jobs at large businesses, but I
found an opportunity interning for a small online marketing
consultant, and took a chance in a field which was it its infancy at
the time, but I knew it would be a challenge and would result in a lot
Now, search marketing is a huge industry and almost all businesses use
search to gain customers or sell products. It was a good choice.
How many hours do you work daily and what are your daily tasks?
I really do not clock my hours, but I would guess that I more or less
work about 12 hours a day.
I usually wake up in the morning and check email, reply to tweets,
check rankings, analytics and drink coffee for about an hour. then I
review blog posts in draft mode on Search Engine Journal, moderate
comments, track search news and view some forums for another hour or
I then drive into the Search & Social offices and play boss all day,
going over client campaigns, writing proposals, building links and
researching search marketing initiatives. Running a business takes a
lot of time, and there all always issues that do not have to do with
search marketing. I also try to take about an hour a day to build
relationships with new people in search, and promote the great
articles and blog posts on Search Engine Journal.
I used to run the blog all by myself but now I have some great help
from Ann Smarty and my partners at Search & Social, Jordan Kasteler
and Dave Snyder. Still, with all of the help the blog still needs a
lot of attention behind the scenes.