SEO

Google Settles Score with Book Publishers and Authors

It took Google four years to settle a long-standing copyright lawsuit filed against its Book Search Project by the Association of American Publishers and the Authors Guild. Since its inception four years ago, Google stuggled to make a headway with the project, skipping most of the in-copyright books and published materials although not totally abandoning them at all.

Under the Google Book Search Project, Google was aiming to scan book publications and make them searchable through Google Book Search, providing full-text access to those whose copyright have already gone to the public domain. For those still under the in-copyright state, Google nonetheless made them available through the Book Search but without full-text access. Although there were some American publishers who supported this project, the number of those who opposed it was so overwhelming that it hampered the success of the Google Book Search Project.

Thankfully, the lawsuit was finally settled. Essentially, what the parties have agreed upon is to allow Google to make in-copyright, out-out-print books available on Google Book Search, for previewing and if the readers would want to, enable them to purchase the book online. Whereas previously, those books which have copyright restrictions can only be previewed partially, the new agreement dictates that they can now be read online. What made this amenable to copyright holders is the promised that they would be compensated everytime their books are read online. In addition, academic, library, corporate and government organization can opt to purchase the books on an institutional subscription basis, to enable members of their organizations to have access to those books.

This agreement may sound interesting, but I just wonder how Google is going to compensate copyright owners whenever their books are read? I can only think of one thing. Google Adsense running side by side copies of books being previewed online. And to quote a Google statement saying “this opens a new revenue opportunity that didn’t exist before”. Exactly what that revenue opportunity is, all directions points towards paid search ads running on Google Book Search preview.

 Google Settles Score with Book Publishers and Authors
Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.
 Google Settles Score with Book Publishers and Authors

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4 thoughts on “Google Settles Score with Book Publishers and Authors

  1. This is as lam as when the splogger who scraped your RSS feed tries to tell you they’re “increasing your visibility” on the web.

    They’re going to run MY adsense ads next to my book’s content? How is THAT going to work?

    No, the Adsense ads they’ll be running are the same Adsense ads they run in my Gmail… their own!

    Ah, he who has the gold, makes the rules!

  2. It would be a rare author who could make any money by running PPC ads. I’ve worked with many authors and, as an author myself, tried PPC years ago. The royalty you make on a book sale is so low that your ROI is not equitable.

    I think this will be a better deal for authors who are still entitled to royalties than not. We may not get the full royalty of a book sale if someone just reads it online, but we should at least get something.

    I’m good with that.

  3. I love the idea of book access via Google and as long as the ads are the usual right margin, low key type I don’t mind. This looks like a good thing for everyone.