Google To Launch New Content Recommendation System For Publishers

Google Search Partners

Google has plans to launch a new content recommendation system for publishers’ websites as early as next month. Google has already begun pitching this new content recommendation system to publishers, including SEJ, and inviting them to participate in a beta version.

A snippet of an email sent from a Google sales representative reads:

Our engineers are working on a content recommendation beta that will present users relevant internal articles on your site after they read a page. This is a great way to drive loyal users and more pageviews.

The launch of this new system will put it in direct competition with similar tools like Outbrain, Taboola, and Zementa. These tools all recommend articles from publishers on that particular outlet’s website.

Google is targeting more traditional business partners with this service, unlike other products they have release recently like ChromeBox for meetings and the Google Compute Engine.

With this service they are going back to their roots of targeting publishers, just as they have with tried and true services like AdSense.

According to a Google employee who has some experience with this new service, the backend algorithm is different than the one launched by Google for mobiles sites last year.

When Google launches the beta version of this service, SEJ will be one of the first publishers to jump on board with it.

Matt Southern
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. In addition, Matt also works as an SEO Analyst at Pam Ann Marketing, helping businesses with search and content marketing.
Matt Southern

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12 thoughts on “Google To Launch New Content Recommendation System For Publishers

  1. Very interesting. Wow, Im just learning of these services you mention. utbrain, Taboola, and Zementa.

    So its a “related posts” section, right? Now will google be able to suggest related posts based on the page/post they are viewing AND by their search that got them to the page?

    1. The only platform I’ve had any experience with and what I’m using on my blog is Contextly

      A question would be will they power these content modules via HTTPS connection so they are able to pass across the search terms that are driving visitors to that content, and then the suggestions will be more accurate than just what post you are viewing or have viewed?

  2. I’m not sure how comfortable several large publishers will be to push even more data and insights about their business via Google products. But I’m sure it will be more tightly integrated with Google+ but compared to other existing players so I understand why platforms such as SEJ are wanting to jump aboard, but I wonder how long it will take for their platform to get to enterprise level?

    I’m sometimes a betting man so I’d expect they will also finally launch a AdWords extension tied into the platform that allows publishers to buy more traffic to their content and maybe also launch a complimentary Adsense extension that allows publishers to monetise their content further.

  3. If this new tool comes to be then I would say it would be a good one. However, for Google’s content recommendation system to beat the competition, it should readily give publishers better experience than what is obtainable from competitors now!

    Sunday- contributor