Google has plans to launch a new content recommendation system for publishers’ websites as early as next month. Google has already begun pitching this new content recommendation system to publishers, including SEJ, and inviting them to participate in a beta version.
A snippet of an email sent from a Google sales representative reads:
Our engineers are working on a content recommendation beta that will present users relevant internal articles on your site after they read a page. This is a great way to drive loyal users and more pageviews.
The launch of this new system will put it in direct competition with similar tools like Outbrain, Taboola, and Zementa. These tools all recommend articles from publishers on that particular outlet’s website.
Google is targeting more traditional business partners with this service, unlike other products they have release recently like ChromeBox for meetings and the Google Compute Engine.
With this service they are going back to their roots of targeting publishers, just as they have with tried and true services like AdSense.
According to a Google employee who has some experience with this new service, the backend algorithm is different than the one launched by Google for mobiles sites last year.
When Google launches the beta version of this service, SEJ will be one of the first publishers to jump on board with it.