Search Marketing

Google & Baidu Dominate China Search Market

Google & Baidu Dominate China Search Market

Google and Baidu are the two dominant search engines in the Chinese market with a combined 90% market share between the two companies says a recent study by iResearch.

Baidu is the most used search engine in the Chinese market, with a 56.8% share of searches while Google chimes in at #2 with 32.8% of the search share. The report also says that Google popularity slipped over the past couple of years (probably due to censorship or blocking) before reentering the Chinese market with the licensed & locally based Google China.

Despite its incredible popularity in other Asian countries like Japan and close ties to China, Yahoo weighs in at less that 5% of the market according to the study.

The report by iResearch also showed that 97.06 million Chinese people searched using a major search engine last year, roughly 87.4% of the Internet users in China (I’m guessing the rest where playing online games on checking email).

Screen Shot 2014 04 15 at 7.21.12 AM Google & Baidu Dominate China Search Market
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Google & Baidu Dominate China Search Market

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One thought on “Google & Baidu Dominate China Search Market

  1. As the founder of a start up, i’m workign on building a website for Chinese education sector focussed specifically in online education for China. The information definitely helps in defining marketing strategy and spnding marketing $$$ in right resources…

    Would be useful if stats could be provided similar to those in Alexa.

    Thanks – BB