SEO

Google Android Nears 50% Global Market Share

android eating apple 300x200 Google Android Nears 50% Global Market Share

In smartphones, Android continues to chomp on Apple.

While not a direct search competitor, Google is facing off with Apple in a number of territories. While the iPad owns tablets, Android smartphones have succeeded a on global scale. According to a recent study, Android now holds 48 percent of market share.

The Phone Platform Study & Stats

Canalys, an independent technology analysis group, took a look at the platform share for phones in 56 countries. Android is in the lead for 35 of those countries, and not by a small margin. Android’s total is 48 percent of market share, with Apple, the second place competitor, holding only 19 percent. Nokia and Samsung, both of whom run their own platforms in addition to creating hardware for other OS’s, ranked third and fourth, respectively.

Android continues to broader its grasp in smartphones, but has almost completely failed to gain access to the tablet market; Apple currently holds roughly 90 percent of tablet market share. In any case, it’s clear that Android is on the rise and that smartphones and tablets are both continuing their saturation of the market.

Understanding the Smartphone Era

The world is turning more and more fully to smartphones, and as the market continues to saturate, the price of both phones and data plans continues to drop. It won’t be long before “dumbphones” are no longer. This means that the way we optimize for phones is ready to change. Rather than making a site designed for tiny screens and pre-3G network speeds, sites can contain more features and images.

Additionally, the introduction of HTML 5 expands the possibilities for function-based sites, while app development gives web developers yet another way to win loyalty from users. Meanwhile, geo-location becomes its own ad mechanism for local businesses, making optimizing for precise locale and providing accurate information to web hubs more vital than ever.

[Sources include: Reuters & cnet]

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Rob has been insatiably obsessed with Google, search engine technology, and the trends of the web-based world since he began life as a webmaster in 2002. His work as an SEO consultant since 2006, and subsequently to content writing for technology and internet-focused publications, has done nothing but fuel this passion.
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2 thoughts on “Google Android Nears 50% Global Market Share

  1. “…but has almost completely failed to gain access to the tablet market;”

    Except that Android tablets are estimated at 30% of the total tablet market.  Yes, I know that’s shipments and not sales, but it’s still dramatic growth over the past year, and some manufacturers like Asus have actually increased production of their tablets.  The androids are coming.

    At least until the laptop-tablet-hybrids arrive and take over everything…