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Getting Started: Online Marketing

online marketing Getting Started: Online Marketing

Emerging businesses are taking advantage of online marketing, hoping that it will be the best and fastest way for them to be popular and generate more revenue. What they didn’t know is that web promotion is not an easy stint.

Starting with Your Landing Page

Internet marketing has its many facets, making it difficult for many newbie online advertisers to know where they should start. But it all boils down to where these web promotion strategies lead to—the landing page.

In fact, it serves as the center of any Internet marketing campaign. That’s because it’s the landing page that tells your target market what it should do. Although it is not necessary most of the time, it can always make a big impact in your online marketing efforts. Hence, it is also important that you know the web promotion components that support your landing page.

Social Media Marketing

Social Media Marketing is the new darling of web promotion. If you’re using SMM for your campaign, you have to know the platform that would be ideal for your business, and learn a few styles on how you can convert your fans into consumers.

Email Marketing

Email marketing may sound so old school for many online marketers, but it can still make a different for your Internet marketing efforts. You can use this tool to keep your audience engaged with whatever your business can offer.

Lead Generation

Of course, you cannot send out emails if you don’t have contacts. That’s why you should have knowledge on how you can grow your email list.

Organic Search Marketing

Organic search marketing or search engine optimization is the most popular and most talked about part of organic search marketing. That’s why it’s also important to learn SEO, so that you can build a natural ecosystem and encourage link building around your content.

Conversion Rate Optimization

It is also important to take your inbound traffic’s destination page into consideration. You should know how to optimize it so that you can entice them to try or buy your products.

Analytics

Analytics may be dull, especially if you can’t understand its components. Know the ins and outs of it, and it’ll be easier for you to manage everything that is related to it.

Content Marketing

Content is integral when it comes to online marketing. That’s because it is the beginning, middle and end of your campaign process.

Paid Search Marketing

Although pay per click advertising is the quickest way to gain traffic, it’s difficult to perform. Learn how you can do it right so that it can compliment the rest of your marketing efforts.

 

If you want to be successful with your campaign, you have to make a long-term plan. But most of all, take things easy. Learn every facets of web promotion one by one and take all the lessons that you can have. That way, you have a clear view of where your efforts are leading your business.

 

image: onlinemarketingtraining.info

 Getting Started: Online Marketing

Aki Libo-on

Editorial Team Member at Search Engine Journal
Aki Libo-on is a Philippine-based Web Content Writer for Alpha Brand Media and a member of Search Engine Journal's editorial team. She's also the author of "How to Start a Blog (And Earn from It!)"—a beginner’s guide to blogging published by Bookware Publishing.
 Getting Started: Online Marketing

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