10 Free Ways to Boost Facebook Engagement
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10 Free Ways to Boost Facebook Engagement

As brands complain that their Facebook engagement has gone south, various re-engagement strategies have cropped up. Unfortunately, many of these are expensive. So how can entrepreneurs tight on funds continue utilizing the power of social? To find out, we asked 10 successful founders from YEC how they were managing to boost Facebook engagement without having to pay for it. These were their suggestions:

Remember That Image is Everything

Alex Lorton 10 Free Ways to Boost Facebook EngagementWe believe your image is everything. You want to stay relevant to your audience, and we’ve found that showing our decadent food images often gets the most likes and retweets. Also, running contests is a great way to increase followers and engagement. Announce the contest on all social media outlets, but run it through one of you weaker channels. It’s a great way to see a spike in followers. – Alex Lorton, Cater2.me

Align With Viral Trends

Alexander Mendeluk 150x150 10 Free Ways to Boost Facebook EngagementSearch for breaking viral content within your industry — using Reddit, YouTube etc. — and pull it into Facebook, creating your own unique post. This way the content has already been proven effective and you can simply repurpose it within your community and align it to reinforce your brand’s story. – Alexander Mendeluk, SpiritHoods

Post Engaging Content

Kuba Jewgieniew 10 Free Ways to Boost Facebook EngagementIt sounds obvious, but it’s key: Post great content. There’s really no other answer. The more people engage, share and interact, the more likely your posts are to appear in their feeds. It’s a self-fulfilling prophecy. We keep it fun, fresh and engaging — a great mix of stuff that keeps people engaged. – Kuba Jewgieniew, Realty ONE Group

Listen and Engage

Joel Apfelbaum 10 Free Ways to Boost Facebook EngagementOne of the main reasons fans are not engaged is because posts are too often only about the brand. Companies sometimes forget that social media’s intent is not to lead to direct sales, but to make an impression and engage with the audience. So, by making Facebook posts more relatable and shareable, though still substantive, a company will begin to see more engagement. – Joe Apfelbaum, Ajax Union

Post Interesting Photos

john rampton 10 Free Ways to Boost Facebook EngagementPhotos that stir up a positive emotion get 39 percent or more engagement over a regular post. I like to put emotional pictures with quotes; these seem to get a lot more interaction. Photos posted after 10 p.m. seem to get the most interaction, but it really depends on your demographics. Ours is women over 30, so most of them are winding down and browsing Facebook before bed. – John Rampton, Adogy

Seek Out People Who Care

Rob Fulton 10 Free Ways to Boost Facebook EngagementI find that the best way to get engagement is to focus on meeting new people who want to talk about your topic. If you’re a health product, why not go out and find people who love to talk health and work out a deal to interact with people on your posts? What if you had five people who liked talking about your brand on each of your posts? It’s a great way to keep engagement high. – Rob Fulton, Matikis

Collaborate for Traffic Sharing

Aaron Schwartz1 10 Free Ways to Boost Facebook EngagementWe have found a ton of success partnering with brands that cater to similar demographics. We’re able to tap into their audience — a new audience for us — while also sharing something cool with our fans. Collaborations provide the best of both worlds: engaging content and a larger audience. – Aaron Schwartz, Modify Watches

Be Interesting or Entertaining

Phil Laboon 150x150 10 Free Ways to Boost Facebook EngagementPost things that people will be interested in. Posts that are non-informative or non-entertaining will be sure to discourage engagement through Facebook. – Phil Laboon, Eyeflow Internet Marketing

Host Giveaways

Jason Grill 10 Free Ways to Boost Facebook EngagementDoing creative giveaways or service-based giveaways based on a photo or new promotion will greatly increase your Facebook engagement. People and followers like to be incentivized by a brand or event. They like free stuff or a great deal. Engage with them by asking a question, or asking them to do something in order to have access to the giveaway. This can also help boost client loyalty. – Jason Grill, JGrill Media | Sock 101

Provide Value

josh weiss 10 Free Ways to Boost Facebook EngagementProviding value to your followers can come in many forms, such as interesting content, discounts, giveaways, etc. As long as you are providing something your followers find value in, the engagement will be there. – Josh Weiss, Bluegala

 

Featured Image: Twin Design via Shutterstock

0910 scott gerber 10 Free Ways to Boost Facebook Engagement
Scott Gerber is a serial entrepreneur, internationally syndicated business columnist, author (Never Get a 'Real' Job), TV commentator and founder of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, the YEC recently launched StartupCollective.com, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

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5 thoughts on “10 Free Ways to Boost Facebook Engagement

  1. Images are surely a plus point with Facbook. Posts with images do MUCH better than posts without images. And if we are present there (after the update) and listen to what people say and react, more engagement will be guaranteed.

    Thanks for the nice collection of tips YEC.

  2. Hi,
    Thank you for this informative post. This post is very useful to me.keep updating stuff like this. thank you again..

  3. Align With Viral Trends: Love the idea of “Repurposing” something that already is proven effective-as long as the message is consistent with your business. :) Thank you!

  4. Listen and Engage: Don’t post always your brand. On regular basis or on occasion share common and trendy things with your audience. People love to like and share such kind of stuff

  5. Hey team,

    I guess the part about having collaboration on traffic is a sweet tip. I have to think much about it but hey, I think it is a marvelous share.

    Appreciate the time sharing this and thanks!