Yahoo announced that it has just sealed a multi-year advertising deal with Walmart.com for online ad display and video advertising. The deal would enable Walmart to leverage on Yahoo’ s advertising platform while Yahoo becomes the exclusive portal to resell Walmart’s display inventory.
Yahoo is bringing its extensive network of leading brand advertisers to Walmart.com which will serve as its primary marketing and sales channel for its video display and advertising. In addition, Yahoo will also power Walmart.com’s ad pricing, targeting, delivery and reporting through its ad-serving, targeting and inventory management capabilities. This deal will automatically make Walmart.com a participant in Yahoo AMP.
Todd Teresi, senior vice president of the Yahoo! Publisher Network said that the deal will build Yahoo’s strategy to be the partner choice for leading brands which would engage more customers with compelling offers online.
“By combining Walmart.com’s leading position as a multi-channel retailer with our industry-leading display advertising sales and ad management technology and sales force, we will be able to provide advertisers with the easiest, most effective way to deliver targeted, relevant marketing messages to Walmart.com shoppers.”