Yahoo Search Marketing & Richard Branson Announce Big Idea Winner
Yahoo Search Marketing today announced that Phoenix, AZ company StairCycle Innovations was selected from among nearly eight thousand entries as the winner of Yahoo Search Marketing’s national “Think Big” contest. StairCycle, co-founded by cardiovascular ultrasound specialist Craig Ridenhour, offers a first-of-its kind cycle that combines the benefits of stair-step exercise systems and a recreational bicycle.
Sir Richard Branson, Chairman and founder of the Virgin Group of companies, served as the official contest judge and selected StairCycle from the finalists chosen by Yahoo! Search Marketing. Sir Richard chose StairCycle for its innovative product, strong business plan and proven ability to “think big.”
“I was impressed by the entries we received, many describing truly innovative products and sound business practices,” said Sir Richard Branson. “At the end of the day, it was StairCycle Innovations and Craig Ridenhour who caught my attention for their inventive product and entrepreneurial spirit. It’s obvious that Craig has been thinking big for quite some time, and I am eager to watch StairCycle Innovations reach great success.”
Ridenhour has been granted his very own Yahoo! Search Marketing advisory team, which guides him as he creates his specially customized, targeted online advertising campaigns. Yahoo! Search Marketing’s array of sponsored search and contextual ads, coupled with Yahoo! graphical ads, will help Staircycle Innovations market its products to millions of U.S. Internet users. That’s one heck of a prize for this lucky and innovative small business.
