Yahoo & Richard Branson (No Donald Trump) Giving Away 10 Million Ad Impressions
Yahoo! Search Marketing (was Overture), is holding a contest with “Think Big” which will award one small business with 10 million free ad impressions across the Yahoo! network. Sir Richard Branson, world renowned entrepreneur and founder of Virgin Group, will serve as the official contest judge and will hand select the winning company based on its business plan and proven ability to “think big.” Wait a second, I thought The Donald (you know, Mr. Trump) was the big Yahoo partner with the Apprentice? Guess Sir Branson is a better fit though, since Trump has modeled his recent exposure campaign after Mr. Virgin and I have not seen The Donald Hot Air Ballooning around the world or jumping out of planes with no parachute recently.
“Yahoo! created the ‘Think Big’ contest to offer a business owner a once-in-a-lifetime opportunity to take their business to the next level by leveraging the power of the Yahoo! network”, said Todd Daum, vice president, Yahoo! Search Marketing. “We are honored to have Sir Richard Branson, one of the world’s most successful businessmen, help us to select a winner that truly ‘thinks big.’”
“I’ve succeeded in business with big ideas and big exposure. Virgin started out with only three people and grew to become a global company through unique advertising and marketing opportunities,” said Sir Richard Branson. “Yahoo! Search Marketing’s ‘Think Big’ Contest is a great opportunity for one business to be launched into the big time!”
The winning business owner will receive his or her own Yahoo! Search Marketing account team, which will help the winner create targeted online advertising campaigns that are customized specifically for their business. Drawing from its wide array of sponsored search, contextual ads and local listings products, coupled with Yahoo! graphical ads, Yahoo! Search Marketing will help the winning business market its products and services to millions of U.S. Internet users.
According to the U.S. Small Business Administration (SBA), there are currently 25 million small businesses in the United States, representing approximately 99.7 percent of all employers. Nearly half of those businesses have a presence online, says the Kelsey Group, and can benefit from Yahoo! Search Marketing’s offerings.
Yahoo! Search Marketing will accept contest entries between April 28 and May 20 online at http://thinkbig.yahoo.com. Rules for contest eligibility are also available at the contest website. (Sir Richard Branson has a video feed on the page when you open it)