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PPC software company, WordStream, announced today that they have raised $12 million in led by Baird Capital of Chicago.
“This is the biggest fundraising round WordStream has ever done!” said WordStream CEO Ralph Folz, “As exciting as things have been in the past few years, our team is pumped about what the future holds.”
WordStream detailed what they intend to do with the $12M funding.
WordStream is using customer feedback to drive the new ideas they will be bringing to their product offerings. Examples of those ideas include their Landing Pages and Leads offerings, released at the end of last year, and Call Tracking which was released this month.
WordStream intends to expand their product team and hire more engineering resources. This will help accelerate the features and capabilities of their software.
WordStream is known for their free AdWords Performance Grader, which analyzes three quarters of a billion dollars every month. Earlier this year, they added a free Landing Page Grader to help small and medium-sized businesses get insights about their lead conversion funnel.
With the $12M in funding fresh funding WordStream plans to continue evolving their existing free tools and add a few new “surprises.”
“We have a lot more planned. This is just the tip of the iceberg,” assures Folz. The team at WordStream welcomes your feedback if there are particular areas you would like to see them focus on.