Urchin Price Drop & Google API Integration
Today, Google is dropping the price of Urchin On Demand, Google’s comprehensive marketing intelligence and web analytics service, making it affordable for all sites large and small. This service, provides web site owners and advertisers data to enhance their user’s experience and increase advertising return on investment (ROI).
Starting today, Urchin On Demand from Google, is now reduced to $199 per month, a 60 percent drop from the previous cost of $495 per month. With Urchin, Google is helping more website owners learn how users interact with their site. The knowledge provided by Urchin can benefit anyone with a website by enabling them to enhance the experience users will have on their site. Advertisers using any online ad medium can gain a better understanding of visitor preferences, optimize online marketing campaigns and redesign website content to maximize conversions.
The $199 per month Urchin On Demand also now includes report profiles for up to fifty individual websites (Urchin’s previous offering included reporting for only one site). The price includes up to 100,000 pageviews per month. Users can add one million more pageviews for only $99 more per month.
In addition to the reduced price and increased number of profiles, Urchin On Demand is now able to import -pay–per-click costs directly from Google AdWords accounts. This data will simplify a user’s ability to analyze the ROI of their online campaigns. This is the first integration of Google services with the Urchin platform.