![B2B Leadership Series: Holistic Marketing Strategies That Drive Revenue [SaaS Case Study]](https://cdn.searchenginejournal.com/wp-content/uploads/2024/08/featured-220.png)
Brands are seeing success driving quality pipeline and revenue growth. It’s all about building an intentional customer journey, aligning sales + marketing, plus measuring ROI.
Check out this executive panel on-demand, as we show you how we do it.
With Ryann Hogan, senior demand generation manager at CallRail, and our very own Heather Campbell and Jessica Cromwell, we chatted about driving demand, lead gen, revenue, and proper attribution.
This B2B leadership forum provided insights you can use in your strategy tomorrow, like:
- The importance of the customer journey, and the keys to matching content to your ideal personas.
- How to align marketing and sales efforts to guide leads through an effective journey to conversion.
- Methods to measure ROI and determine if your strategies are delivering results.
While the case study is SaaS, these strategies are for any brand.
Watch on-demand and be part of the conversation.
Join Us For Our Next Webinar!
Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes
Join us as Caroline Dissaux, Business Development Lead for Search & Gemini at Google, and Bonnie White, Strategic Partnerships Manager at Adecco supporting Google on Google Business Profile partnerships, walk through what comes next in Google Search and its AI innovations. Krystal Taing, VP of Solutions at Uberall, covers all 5 local marketing strategy fixes that respond to those changes.
