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Search Engine Journal Editors and Columnists

The Search Engine Journal has been reporting on search engine industry news for the past two years. With well over 2,000 posts on search engine related news stories, the Search Engine Journal has become one of the most popular search related news sites in the world. Over the next year we plan to go beyond blogging with some new ideas and experimental news coverage. However, in the meantime, we thought we would take the time to introduce our readers to our staff and contributing columnists, as they have all helped to build the Search Engine Journal to the respected search engine news site it is today.

Loren Baker, Editor and Chief Columnist – (forgive me for writing in the 3rd person) Mr. Baker first created Search Engine Journal as a Blogger blog back in 2003 as a place to store his thoughts and research on SEM and SEO. Then, Mr. Baker started reporting news items as the industry began to tke off again after the 2001 ‘bubble burst’.

After receiving positive feedback from the search community, which was centered mostly around forums at the time, Loren moved the blog over to, got serious about our news coverage and syndication and the rest is history. Mr. Baker’s background is in communications and marketing, and he has been involved in the SEO and SEM world since 1998.

Besides running the Search Engine Journal, Loren has also launched and various other blog and industry related sites. Currently Mr. Baker resides in Japan where he is working on a new search engine related project.

Sushubh Mittal, Tech Columnist and Resident Opera User – Sushubh has been my right hand man since the very beginning when we met while I was launching BloggerTalk with Peter Davis of SitePoint. Sushubh first transferred our archives from Blogger to WordPress and since has become a constant contributor, supporter, and resident trouble shooter at SEJ. Plus, he’s a die-hard Opera browser user and has been so since the early days of Opera. So, whenever I need a quote or opinion on the Opera browser, I simply IM Sushubh.

Mr. Mittal, the Editor of TechWhack is a self described tech freak who loves to test out software and criticize the flaws in them. He is a die-hard Michael Schumacher fan and has been eatured on the CBS MarketWatch website and Google’s GMail Press Page.

Barry Schwartz, Search Engine Roundtable Search Forum Coverage – Barry Schwartz is the Editor of Search Engine Roundtable and President of RustyBrick, Inc., a Web services firm specializing in customized online technology that helps companies decrease costs and increase sales.

At Search Engine Roundtable Barry covers search engine marketing and industry discussions on forums including Cre8asite Forums, SEOChat, Search Engine Watch Forums, ThreadWatch, and WebMasterWorld. Barry is a highly respected Moderator on many of these forums and is well known for his contacts within the search engine world.

Greg Sterling, Local Search and Convergence Columnist – Greg Sterling is managing editor of The Kelsey Group who also writes the Local Media Journal Blog.

Greg’s insight is a cherished addition to the Search Engine Journal coverage as he lends his expertise in Local Search and has a history of Search and Internet media behind him.

Greg came to The Kelsey Group from ZDTV (now techtv), where he conceived and produced the Web site accompanying the first national television show dedicated to e-business and the Internet, “Working the Web.” Before ZDTV, Greg was a founding editor and executive producer at and was an editor and project manager at Oracle Corp.’s education division.

Duncan Riley, Blog News and Blog Search Columnist – Duncan is a voice of the Blogosphere and the editor of the Blog Herald, which has grown over the years to become a respected voice in the Blog Marketing and News world. Besides the Blog Herald, Duncan is also one of the owners of b5media, a new blog network also run by Jeremy Wright of and Darren Rowse of

Aaron Wall, Search Marketing / SEO Coverage and Rants – Aaron Wall is one of the most vocal search engine marketers in the business and he has channeled his thoughts and expertise into his widely popular eBook, SEObook. I’ve been in contact with Aaron over the years and his knowledge and feedback on SEM projects has been well absorbed.

Like Barry, you can also find Aaron scouring the search engine forums at Search Engine Watch and comment threads at ThreadWatch as he always seems to find something to comment about.

Linda Buquet, Affiliate Programs Columnist – Linda is the president of 5 Star Affiliate is an Affiliate Management Consultant that represents a select group of high paying, high integrity affiliate programs. The 5 Star site also features all the best affiliate blogs and SEO news, as well as a friendly Internet marketing forum.

Linda is an avid contributor to search related forums like Search Engine World Forums and Web Pro World and is regarded as one of the premier voices of the Affiliate Marketing industry.

Jim Hedger, Search Engine News Writer – Jim Hedger is a writer, speaker and search engine marketing expert working for StepForth Search Engine Placement in Victoria BC. He has worked as an SEO for over 5 years and welcomes the opportunity to share his experience through interviews, articles and speaking engagements.

Hedger edits the Stepforth SEO Blog and has contributed content to other publications such as Search Engine Guide and Web Pro News. In my humble opinion, Jim Hedger is the scribe of the decade of search.

Rob Sullivan, Search Engine Optimization and Text Linking – Rob is a SEO expert, writer, Internet Marketing Consultant and owner of Text Link Brokers. Mr. Sullivan is the newest addition to the Search Engine Journal group and we hope to have more info on his background and an image shortly. Rob is adding a new spin to SEO coverage at the SEJ.

Category SEO
SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...

Search Engine Journal Editors and Columnists

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