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In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Ira Kates. We discussed the different competitive tactics he’s using in the online world to help large car brands like Mazda compete with other large automotive brands.
In this episode of Marketing Nerds, we cover:
- Creating dynamic and comparison pages on separate domains and how this helps use first party data to create comparison
- How to offer up contextual and targeted ads
- What data you need to put out to gain traction and actually gain sales
- What keywords you should be paying attention to
- What are the key things you should be paying attention to like CTR, ads, bounce, etc. Just because it’s a $20 click, if it’s driving a test drive it’s worth it.
- How to take offline tactics and mix them with online to drive revenue
To listen to Marketing Nerds with Ira Kates:
- Download or listen to the full episode at the bottom of this post
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- Listen on Stitcher
Think you have what it takes to be a marketing nerd? If so, message Kelsey on Twitter or email her at kelsey [at] searchenginejournal.com.
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!
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SEJ Show
