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New #MarketingNerds Podcast: Competitive Online Tactics with Ira Kates

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John Rampton
John Rampton
New #MarketingNerds Podcast: Competitive Online Tactics with Ira Kates

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Ira Kates.  We discussed the different competitive tactics he’s using in the online world to help large car brands like Mazda compete with other large automotive brands.

In this episode of Marketing Nerds, we cover:

  • Creating dynamic and comparison pages on separate domains and how this helps use first party data to create comparison New #MarketingNerds Podcast:  Competitive Tactics in the Online World with Ira Kates
  • How to offer up contextual and targeted ads
  • What data you need to put out to gain traction and actually gain sales
  • What keywords you should be paying attention to
  • What are the key things you should be paying attention to like CTR, ads, bounce, etc.  Just because it’s a $20 click, if it’s driving a test drive it’s worth it.
  • How to take offline tactics and mix them with online to drive revenue

To listen to Marketing Nerds with Ira Kates:

Think you have what it takes to be a marketing nerd? If so, message Kelsey on Twitter or email her at kelsey [at] searchenginejournal.com.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

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John Rampton

Founder at JohnRampton.com

John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company Due.com. I enjoy helping people ... [Read full bio]

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