Google My Business has been spotted testing a new feature that lets businesses add collections of products to their listings, rather than services.

This feature was spotted by local SEO specialist Nathan Schoell, who posted a screenshot on Twitter.

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As Schoell explains in his tweet, the feature appears where businesses would ordinarily be able to add services to their listing.

For each product, businesses can display the name of the product, a 1,000 character description, the price, and a photo.

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In Schoell’s case, the option to add services has been replaced with products for his car dealership business. That makes sense since a dealership primarily sells products.

Schoell notes in follow-up tweets that he’s still seeing the option to add services for business listings in other categories.

So this may be rolling out on a case-by-case basis, depending on whether the business belongs to a category that specializes in either products or services.

Of course, if the business offers both products and services, there’s nothing to stop them from including a combination of both in their GMB listings.

Mike Blumenthal, an authority in local search, chimed in on the Twitter thread saying he also just saw this feature the other day.

So it’s still in its infancy, but the feature appears to be slowly making its way out to people.