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Google Confirms An Algorithm Update Occurred September 27

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Matt Southern
Matt Southern SEJ STAFF
Google Confirms An Algorithm Update Occurred September 27

Google’s Danny Sullivan has confirmed that an algorithm update occurred this week.

“Our core algorithm is updated all the time. For major updates, we’ll continue to share about those on @searchliaison, as we have been. We haven’t had a major update of that nature, but we did have a smaller one this week.”

According to Sullivan, it’s a “smaller” algorithm update. However, it’s large enough for SEOs to have picked up on it.

Many within the community are reporting the update has made a noticeable difference in website traffic.

SEOs and site owners are seeing significant spikes and drops in traffic.

The most common theme seems to be sites that got hit by the August core algorithm update are now making a recovery.

There doesn’t seem to be a common theme with respect to the niches that the sites belong to.

Here is a sample of the chatter so far:

Google’s John Mueller recently provided some advice for those looking to recover from the August core algorithm update.

In doing so, Mueller suggested it could take several months for Google to process the recommended site changes.

It has been less than two months since the August core algorithm update. So that should be reassuring for those who are still waiting for their changes to be reflected in Google’s search results.

Additional resources:

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Matt Southern

Lead News Writer at Search Engine Journal

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt ... [Read full bio]

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