FindWhat.com to Deliver Search Advertising to Canada’s Yellow Pages Group
FindWhat.com today announced a strategic private label initiative with Yellow Pages Group (YPG), Canada’s largest telephone directories publisher, to create a unique local, Canadian-based pay-per-click advertising network.
Highlights from the press release:
* YPG is launching a pay-per-click advertising solution created specifically to match Canadian consumers with Canadian merchants on a large scale
*Will be available in both English and French (French implementation to follow)
* YPG manages Canada’s most visited commercial online directories reaching 3.7 million unique visitors in May 2004 (source: comScore Media Metrix Canada). YPG%u2019s online network includes YellowPages.ca%u2122, Canada411.ca, CanadaTollFree.ca, as well as the CanadaPlus.ca network, a leader in the local city sites market
* 64%, or just under 20.5 million, of Canadians are online (source: InternetWorldStats.com May 2004)
* 85% of Canadian Internet users searched online in April 2004 (source: comScore qSearch)
Under the terms of the revenue sharing-based licensing agreement, FindWhat.com will provide the technology and business operations consulting to support the new YPG pay-per-click advertising service.
â€œCanadian Internet users turn to online directories to retrieve all kinds of information, and having accurate information that is available quickly is essential for online users,â€ said Jean-Pascal Lion, vice president â€“ electronic directories, Yellow Pages Group. â€œTake YPGâ€™s current market position, combined with our unique experience in the specialized directories marketplace, mix that with FindWhat.comâ€™s technology and operations expertise in pay-per-click advertising, and we hope to offer Canadians the perfect online Canadian marketplace that will benefit Canadian buyers and sellers alike.â€