When I was running an SEO agency, I realized that companies had one big issue with SEO. They couldn’t figure out if they were losing or making money from their SEO campaigns. For this reason, most companies spend their marketing dollars on paid search because it allows them to track their return on investment (ROI) easily.
But just like with paid search, you can actually calculate the return on your SEO efforts. It’s not that tricky either. To show you how to do it, I’ve created an infographic that will walk you through the calculations you need to perform.
Don’t worry, it’s simple.
Click on the image below to see a larger view:
Whether you are spending money on pay-per-click campaigns, SEO efforts, or banner ads, you should be calculating the return on your investment. If you are making more than you are spending, you are doing a great job.
If you are losing money, you’d better either adjust how you are doing your marketing or cut off the non-profitable channels.
Are you making money from your SEO efforts? If not, why?
This post originally appeared on QuickSprout, and is re-published with permission.