Do You Have a Screen Based Marketing Strategy?
Just this week Google has announced what could be a game changer in the world of digital advertising. Their new “Enhanced Campaigns” represents not only...
About
Rachel Freeman works for the Jive Software, the pioneer and leading provider of social business solutions. She has expertise in all aspects of search engine marketing and specializes in SEO and paid search for the B2B sector. Freeman has been responsible for the development and execution of countless search and social marketing campaigns over her years in the search marketing industry.
Articles
The Infographic Slam Dunk
Looking to partake in the latest infographic craze? Look no further as you’ve come to the right place. In case you were counting on the...
How To: Track Keyword Categories
Let’s be real, standard ranking reports for targeted keywords are dead. With the latest changes in local search, personalization, etc. simply tracking search engine rankings...
BP Reputation Management FAIL
So BP’s reputation is obviously on the line. Well, “on the line” is a gross understatement, but you know what I’m saying. And in the...
Despite the News, SEO is Not Dead
For years now, search engine marketers have been predicting the death of SEO. I’m not sure why we’re all so quick to denounce our livelihoods,...
Have You Optimized Your Crawl Equity?
Sites with hundreds of thousands of pages, or even millions, may not ever get all their pages indexed. This is because of a concept sometimes...
Packaging Makes Perfect
Online publishers have a unique set of search marketing challenges compared to most B2B or ecommerce sites, and in an increasingly competitive landscape. One major...