Mindy Weinstein, PhD is the founder of Market MindShift, a digital marketing agency, and podcast host of Persuasion in Business. She is a marketing instructor at Grand Canyon University and University of Denver, as well as a program leader for Columbia Business School and Wharton School at University of Pennsylvania. Mindy is an experienced speaker and has presented at conferences across the country, including SMX, PubCon, SEJ Summit, Digital Summit and more. She is the author of The Power of Scarcity: Leveraging Urgency & Demand to Influence Customer Decisions (McGraw Hill). Mindy has a PhD in psychology with an emphasis in technology.
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