Ask An SEO: How Can We Recover A 30% Drop In Organic Traffic From A Site Migration?
Your site lost 30% of organic traffic after a migration. Kevin Gibbons answers why and shares how to get rankings back.
About
Kevin Gibbons is founding director at Re:signal, an SEO agency in London, and frequently writes/speaks within the search industry at various blogs and events.
Articles
Ask An SEO: How Can I Turn Low-Converting Traffic Into High-Value Sessions?
You’ve got traffic but no checkout action. These CRO insights from Kevin Gibbons help you turn clicks into customers without overhauling your entire site.
Ask An SEO: How Can I Improve The Visibility Of My Category Pages?
In this Ask An SEO, Kevin Gibbons outlines where ecommerce category pages tend to fall short and how to align them with user intent.
Ask An SEO: How To Implement Faceted Navigation Without Hurting Crawl Efficiency
Faceted navigation enhances ecommerce UX but poses SEO risks. Learn how to manage filters without harming crawl efficiency or indexing strategy.
Ask An SEO: Should I Prioritize Selling On Marketplaces Or My Own Website?
Are you considering selling on marketplace or website? Discover the best approach to launch your online sales effectively.
Ask An SEO: How Should Ecommerce Stores Deal With The Arrival Of AI Overviews?
AI overviews in SERPs: a challenge or opportunity for ecommerce site owners? Ecommerce expert, Kevin Gibbons shares his insights.
How to Use Discounts in Online Marketing
From online vouchers used as link bait for SEO or emailed discount codes used to reward loyal customers, businesses can use discounts to drive their...
How to Make Sure Your Visitors Buy
You pay good money getting visitors to your website. So how can you make sure they buy once they arrive? Are you optimising your website?...