The Advantages of Social Media APIs
There’s been much talk recently of the API economy. API stands for Application Programming Interface, and basically it represents the set of programming instructions and...
About
Christian Arno is the founder of Lingo24, a global translation company. Launched in 2001, Lingo24 now has over 200 employees spanning three continents and clients in over sixty countries. In the past twelve months, they have translated over forty million words for businesses in every industry sector, including the likes of MTV, World Bank and American Express. Follow Lingo24 on Twitter: @Lingo24.
Articles
How Social Media Automation Can Save You Time and Money
Not too long ago, the extent of most small businesses’ online strategies involved deciding what their website should look like. Now there are far more things...
Global Marketing: 5 Common Mistakes to Avoid
Going global can be an exciting transition for any company. It can also be fraught with potential pitfalls, with many mistakes arising from marketers failing...
Tips for Multilingual Video SEO
It’s a much quoted internet ‘fact’ that YouTube is the second most popular search engine. But using the standard definition of a search engine as...
The Challenges of Localizing Your Website
image credit: ShutterStock There are a number of challenges any business or organization must face when localizing its website. There are issues to do with translation,...
Making Smart Digital Strategy Decisions: Owned, Paid and Earned Media
Online marketing is full of opportunities. It’s part of what makes it exciting. With so many ways to get the word out, it’s all too...
How to Develop a Multilingual Content Marketing Strategy
As online users become more savvy and increasingly reject direct and invasive advertising techniques, content marketing is becoming ever more important. It’s a key way...
On-Page Optimization Methods Still Valid in 2013
SEO can be divided broadly into on-page and off-page optimization techniques. Simply put, on-page optimization is concerned with everything that can be done to boost your...
What Are the CIVETS and Why Are They Important Parts of the Foreign Language Internet Mix?
The term CIVETS might sound like small furry mammals found in Africa. But if you’re speaking to an international marketer or entrepreneur, they’re probably talking...
Targeting the Right Search Engine for Your Market
Most businesses and organizations recognize SEO as a vital part of any online marketing strategy. The closer you are to the coveted Number 1 ranking,...
Optimizing for Search Engines: By Language or By Country?
When it comes to targeting search engines to reach international markets, we’re going to have to do things a little differently. As we expand our...
How to Manage Twitter Multi-Language Accounts
One Twitter out of two is written in a language other than English. In the digitally globalized third millennium, whatever your content is, tweeting it...
Tricks with Anchor Text-Rich Links for Foreign Language Internet
Competition for domain names and search engine dominance in the English language web is stiff – for SEOs, climbing the search rankings with a new...
5 Top Tips for Multilingual Link-Building
Many businesses are taking advantage of the reach of the internet by creating foreign language websites to access potential clients from every corner of the...
Keywords, Domain Names and the Foreign Language Internet
Logo.com was sold in November for $500,000. Whilst we could talk all day about whether any domain name is worth that much money (for the...
How to: Conduct Foreign Language PPC Campaigns
Was one of your new year’s resolutions to make more money online with more visitor conversions? If so, then 2011 might be the year for...
The Three Step Process to Effective Multilingual Keywords
While it is often regarded as the lingua franca of the internet, English is not quite the dominant online force many imagine it to be....