At SEJ Summit 2016 in Chicago, I had the opportunity to talk with Rebecca Lehmann, Content Marketing Manager at Brad’s Deals, on their approach to content that has to do with deals.
Here are some key takeaways from the video:
- A deal should be something that our audience wants. Brad’s Deals always look for the lowest price available on any given deal, and that has to be online. If it’s not the lowest price and not something our audience wants, we won’t publish it.
- The deals at Brad’s Deals are pretty short-lived. The strategy is to make it objective. Don’t use subjective words like “This is an awesome deal!” unless it’s really warranted.
- Most of the time, the deal will speak for itself. And you really want your audience to trust you. If you’re constantly pushing a hard sale, it will turn your audience off.
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Please visit SEJ’s YouTube page for more video interviews.