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10 Social Media Updates from September 2016

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Debbie Miller
Debbie Miller VIP CONTRIBUTOR
10 Social Media Updates from September 2016

September was a relatively mild month in terms of social media updates, at least compared to August.

That said, Twitter’s character count expansion was extremely noteworthy, as were Facebook’s numerous updates for businesses.

Here’s the scoop on these changes and more in this month’s social roundup:

Facebook

24 hours after checking into a location, Facebook is now feeding you with a new notification asking you to review and share your experience about the place you visited.

Learn More: Facebook: The Next Review Platform?

Facebook announced a couple new ways for brands and businesses to send customers to, and complete purchases within, its Messenger app. Messenger allowed brands to engage customers using bots since April. Until now, if someone was ready to buy, they had to leave Messenger to complete the purchase on an external website. Not anymore.

Learn More: Businesses Can Now Sell In Facebook Messenger

Facebook Live broadcasting has been limited to smartphones since it rolled out in February to U.S. users. But that could be changing soon.

Learn More: New Test: Facebook Live From Desktop

Facebook has announced an update to Lookalike Audiences that make it easier for advertisers to reach consumers around the globe. Lookalike Audiences let you target your ads to people who behave similarly to, or have common attributes of, a pre-set audience (e.g., people who have liked your Facebook page or visited your website).

Learn More: Facebook Expands Lookalike Audiences Globally

LinkedIn

You can now track how many of your sponsored content and text ads on LinkedIn are leading to conversions.

Learn More: Conversion Tracking Finally Comes to LinkedIn

Snapchat

Behavioral targeting is coming to Snapchat. That means advertisers will soon be able to target users based on their Snapchat activity.

Learn More: Behavioral Targeting Coming to Snapchat

Twitter

Twitter rolled out some big changes to loosen its 140-character limits. User names, photos, videos, and GIFs no longer count toward your 140-character limit.

Learn More: Twitter Rolls Out Big Changes To 140-Character Limit

Brands informing consumers via their profile page when they are most responsive on the platform; larger direct message buttons; and the ability to add a “provides support” notation to accounts are three of Twitter’s new customer service offerings.

Learn More: Twitter Launches 3 New Customer Service Tools

Twitter is expanding video content monetization with pre-roll ads for video creators and now offers a new way for brands and creators to team up on live video.

Learn More: Twitter Expands Video Monetization

YouTube

YouTube is now notifying publishers directly when removing monetization from videos that are not considered to be advertiser-friendly. This policy has been in place for some time, the difference now is that YouTube is being more transparent when taking action against videos that violate the policy.

Learn More: YouTube is Disabling Monetization on Non-Advertiser-Friendly Videos

 

Image Credits: Facebook & Twiter Press

Featured Image by Paulo Bobita

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Debbie Miller

Debbie Miller

Social Media and Content Marketing Professional | Writer at Social Hospitality

Debbie has been working in digital marketing for 10 years. She is the President of Social Hospitality and writes for ... [Read full bio]

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