SEO

Yahoo Testing New Blue Bar Search Results Format

Yahoo is running limited testing of a new search results page format with a blue search bar above the sponsored and organic Yahoo results.

yahoo blue bar Yahoo Testing New Blue Bar Search Results Format

Both Karl Ribas and Jim Boykin captured images of the new Yahoo Search format in action, and both screenshots prove that Yahoo is mixing up the options and user experience within the Yahoo ‘Blue Bar’.

The first example shows vertical search options such as Images or Shopping posted as linked text over the left hand search box.

yahoo blue bar 2 Yahoo Testing New Blue Bar Search Results Format

A second example is a bit different, with the text pointing to Yahoo offerings such as Mail or MyYahoo. In this example, the user was not logged into their Yahoo account. Search options are then available via a dropdown menu which is merged with the search button.

yahoo blue bar channels Yahoo Testing New Blue Bar Search Results Format

In both examples, Options are given in a drop down menu housed on the right side of the Blue Bar.

yahoo blue bar 3 Yahoo Testing New Blue Bar Search Results Format

Yes, the new design is sleek and a nice change for Yahoo, as the Blue Bar takes some of the search dependency from the browser enhancement toolbar market, and places options within the browser window.

Ideally, more vertical search or Yahoo Shortcuts functionality would be available in the Blue Bar, freeing up more critical space in the results section for sponsored search via Yahoo Search Marketing.

Screen Shot 2014 04 15 at 7.21.12 AM Yahoo Testing New Blue Bar Search Results Format
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Yahoo Testing New Blue Bar Search Results Format

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23 thoughts on “Yahoo Testing New Blue Bar Search Results Format

  1. The new design looks pretty good. I noticed that Yahoo is not displaying the number of results. Let’s hope they change this before they commit to the new look.

  2. Hey Mark – why are Google SERPs better? Do you mean the results are better or is there some layout thing i’ve missed? Apart from Yahoo sticking with numbering their results (which google were doing on searchmash the other week) they look pretty identically dully to me!

  3. I thought this was a ghost file but it looks great except for the number of search results which they need to add to the new look.