The Yahoo Publisher Network has taken a major step in building its appeal amongst US based webmasters and publishers with the addition of PayPal transfers as a payment option.
The move may also be a clue that YPN will be opening more and more accounts for smaller publishers as the minimum payout for PayPal transfer is $50.
YPN sends payment via checks, Yahoo Search Marketing account transfer or direct deposit for a minimum of $100.
Yahoo Publisher Network tells Search Engine Journal :
“We’re excited to share our latest enhancement to the YPN beta with the upcoming launch of a new payment method: PayPal. With this new payment method, publishers can get paid more quickly since we’ll also lower the required minimum balance to $50 in revenue. Offering the PayPal payment method is an extension of our eBay partnership that we started last year. As we outlined then, by extending the reach of PayPal’s leading payment offering across the Yahoo ! network, we will give customers and publishers additional online payment choices and convenience.”
Of course since Yahoo! is a major eBay partner and Yahoo Search Marketing endorses PayPal as its payment method of choice among search marketing ads, it’s in Yahoo!’s best interest to spread the amount of Yahoo driven cash transferred via PayPal.
The move however, may indeed sway some publishers to switch to YPN from Google AdSense, as waiting periods from mail and banks may slowdown the time it takes to get ones’ revenue. I’m also sure that a lot of contextual advertising revenue finds its way to PayPal accounts anyway, so bypassing the bank to PayPal transfer headache also makes sense.