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Searching for Beer in Chicago : Local Search Gets Bent

Searching for Beer in Chicago : Local Search Gets Bent

Talk about niche vertical search, the Chicago.com local vertical search engine is getting even more vertical with a new beer search. Gearing up for the flowing goodness of freshly tapped beer in all kinds of pubs and bars on St. Patrick’s Day, Chicago.com has launched Beer.chicago.com.

Beer.chicago.com includes searchable information on hundreds of bars and thousands of drink specials along with Google Mapping functionality which will quench just about anyone’s thirst.

From Chicago.com :

Using Google mapping technology to power the section, beer.chicago.com will allow users to search for bars, clubs and pubs within a specified zip code and distance or near a designated Chicagoland address.

In addition, site visitors will have access to the site’s exclusive “Create a Pub Crawl” feature, which allows users to select favorite destinations, create an evening’s plan for adventure and invite friends to join in the festivities.

And this is priceless : To ensure users have the most cost-efficient and timely experience possible, beer.chicago.com features daily drink specials and hours for most establishments.

Screen Shot 2014 04 15 at 7.21.12 AM Searching for Beer in Chicago : Local Search Gets Bent
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Screen Shot 2014 04 15 at 7.21.12 AM Searching for Beer in Chicago : Local Search Gets Bent