If you’re like many marketers, you’ve no doubt heard all about the latest trends regarding “new school” inbound content marketing. This type of marketing is based on the concept of earning the attention of potential customers, making yourself easy to be found, and drawing customers to your website by producing content that these prospects will value.
While inbound marketing is certainly something that should not be ignored, it’s important to not get caught up in the hype and to disregard traditional marketing channels that have been proven to deliver a tangible ROI. Things like direct mail, radio, email, and yes, even television still work and can have a huge impact on your marketing efforts. Not only are they still viable forms of marketing, they often attract much more attention than social media and do so at a much quicker fashion.
The following infographic by Source Demand examines outbound marketing and looks to prove the point that “there’s no school like the Old School.”