SEO

How Search Works – Google Tells All

In an ongoing effort to enlighten us and fight spam, Google tells all today in an infographic entitled How Search Works that was released just moments ago.  They tell the story of Google Search and how they deal with everything from your clicks to scammers.

adwords how search works How Search Works   Google Tells All

They start off by telling us that Google is searching and indexing 30 trilling individual pages each day. And it’s growing each and every day with the increased number of sites helping Google find them better online.  Google navigates the web by crawling each and every page.  It’s basically following each and every link and relating them to each other.

Google crawling the internet 637x550 How Search Works   Google Tells AllIt then uses programs and formulas to deliver the bests results humanly possible as we search the internet.  Their programs and algorithms then search for clues and inferences to better understand what we mean as we’re searching.  Then they pull up relevant documents and web pages that they feel are relevant to what we’re searching.  These documents are pulled from their index.

They then pull the rankings and display them to us.  Keep in mind that there are 200 different factors that make sup these results.  These results also appear to be a little different based on what device you’re searching on weather it be a desktop, laptop, mobile or tablet.

Google states “Our algorithms are constantly changing.  These changes begin as ideas in the minds of our engineers.  They take these ideas and run experiments, analyze the results, tweak them, and run them again and again.” Exploring the Search Lab.

Google search fighting spam1 637x353 How Search Works   Google Tells All

 

Google is always looking to eliminate spam.  The majority of web spam is done automatically through Googles Algorithms.  However, when they find spam the take MANUAL ACTION.  They then take actions to notify website owners of the penalty in the form of Google Webmaster Tools.  Looks like they are also informing site owners how they can fix the issue to get back into the search rankings.

Interesting to note that in the 800 seconds it took me to read their infographic, 32 Million searches were performed.

 

 How Search Works   Google Tells All

John Rampton

President at Adogy
Editor-at-Large John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. President at Adogy. I enjoy helping people and am always online to chat +/@johnrampton
 How Search Works   Google Tells All

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2 thoughts on “How Search Works – Google Tells All

  1. That surprises me that they do take action manually when they detect the spam, I thought when they sent you those webmaster notifications it was from a bot that detected it and was an automated email. Great article John!

  2. This is a great article that I have ever read. Its nice to know about how Google search works. Its amazing to heard about manual action if they detect spam. Thanks so much John