SEO

Google Announces Changes to Solve Mobile Ads “Fat Finger” Problem

Google has made a significant change to the way its mobile ads work, in order to remedy the so-called “Fat Finger” problem of users accidently clicking on ads while browsing on their phones. The issue is an irritating one for both advertisers and consumers, since it means the former is paying for worthless clicks whilst the latter is redirected to a site he or she doesn’t want to be on.

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Hopefully then, Google’s new solution will be able to rectify these problems and keep both parties happy. The fix is simple enough – if Google is at all unsure if the consumer meant to click on the ad, for example if they click on the very edge of it, a quick prompt will be displayed asking the user to confirm if they do indeed want to follow that link. The prompt isn’t invasive at all either, as it pops up inside the ad banner itself. The change is a pretty simple one, but it’s one that should cut down on a lot of frustration for everyone involved.

Mobile advertising is difficult in that touch screen interfaces lack the precision that comes with using a mouse, and the disruption caused by accidently clicking on an ad can diminish the whole experience for users. The problem exists with full screen ads too — something that I know all too well about, being an avid gamer.  For example the “Scarface” game displays full screen ads following actions in the game that require multiple button taps. As such, it’s very easy to inadvertently click on an ad, and not just once but multiple times while playing (trust me, I’ve done it before).

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Google’s previous banner ads fix

The latest update has evolved from a previous solution that Google introduced for smartphone text ad banners, which now contain a blue arrow button to one side. Only by clicking on the arrow will consumers be directed to the advertiser’s site — clicking on the actual ad itself will not have any effect.

It might only be a small change, but it’s good to see that Google is at last taking action to address this problematic issue and provide some more value to its customers, especially in light of concerns raised on SEJ yesterday that the Google Instant feature might be inadvertently swindling advertisers in other ways.

 

Images via Google Blog

 Google Announces Changes to Solve Mobile Ads “Fat Finger” Problem
Mike Wheatley is an independent freelance writer, professional blogger, and social media enthusiast from the UK. A journalism graduate of Nottingham University, Mike enjoys travelling the world, funding his lifestyle via writing on PR News, technology, sports, and current affairs. Mike writes for several International publications including; The Epoch Times, Everything PR News, RealzyBiz News, Argophilia Travel News, Silicon Angle, and others.

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3 thoughts on “Google Announces Changes to Solve Mobile Ads “Fat Finger” Problem

  1. Hey,

    Some time back, I mean at the start of the PPC , I was also faced the same problem on Desktop, Later on Google has been resolved this issue. However, it’s so irritating when a user wants to click on another link, but the click actually made on another link. Its more irritating for advertisers, they getting unworthy clicks by paying money.

  2. This is a much better call-to-action than previously. Seen it quite often and definitely a better mobile experience, at least from the user’s end. Not sure how much better it is for PPC though.