Tools

Find Relevant Blogs (and Link Building Opportunities) with Xmarks

Xmarks is one of those FireFox plugins that I’ve been using for ages. I mentioned it in my one of the first FireFox tool overviews and I still find it awesome.

With some (arguably) great “social” features added Xmarks has turned a cool search engine as well. I find it quite relevant and precise. Sure, the database is not as huge as Google’s but what it currently has is the best of the best.

Xmarks search feature is based on its users’ preferences:

  • The rank of each site is defined by how many people bookmarked the page;
  • The topic if the site is defined by the tags a surfer used to save the page.

Additionally, with the most recent update, Xmarks developers have introduced extra ratings and reviews from the FireFox status bar.

Thus, run by people, the tool is still amazingly precise.

Here’s how you can use it to locate relevant blogs in your niche (and possibly consider them as link targets);

Find more “similar” sites

Most of us are aware of most popular blogs in each niche. But to find more blogs on the same topic is not that easy.

Well, Xmarks gives you such a possibility: just go to the site and search for the blog domain.

If you are using the addon, you can see similar sites right from the status bar icon (just right-click it):

xmarks 01 Find Relevant Blogs (and Link Building Opportunities) with Xmarks

The report will load quietly in the foreground and will look like this:

xmarks 02 Find Relevant Blogs (and Link Building Opportunities) with Xmarks

By clicking “Get info” tab you’ll be taken to the full report online.

Search by tags

The detailed site report will also include all the tags people were using to organize the bookmark. You will also be able to see where the current site ranks for each tag.

The next thing you can do is to browse those tags to see more sites (and more tags!):

xmarks 03 Find Relevant Blogs (and Link Building Opportunities) with Xmarks

Enjoy enhanced Google search results

Xmarks search integration also looks cool to me (much better than any other “social” help to SERPs I would say).

All it does basically is integrating its icon within Google SERPs for you to see that site rankings in Xmarks system and its main tag:

xmarks 04 Find Relevant Blogs (and Link Building Opportunities) with Xmarks

You can thus start your link-building research right from regular Google search.

 Find Relevant Blogs (and Link Building Opportunities) with Xmarks
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing, tutorials and her guest blogging project, MyBlogGuest.com.
 Find Relevant Blogs (and Link Building Opportunities) with Xmarks

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5 thoughts on “Find Relevant Blogs (and Link Building Opportunities) with Xmarks

  1. Nice article, Ann!
    I’m actually teaching a class this very minute and am using your great article as a valuable resource for my students.

    Keep up the great work!
    Sage

  2. Nice post, Ann. I recently started in the SEO industry and I am always on the lookout for new tools and techniques that can help me as I gain experience. I used the Xmarks tool to find topical blogs for one of my company’s clients and I already found something that may help me. Thanks for posting!

  3. @Shab: I respectfully disagree. But as with anything regarding relevance, there is no objective measure, just subjective evaluation.

    Thanks for the very nice writeup Ann!