Defining the various disciplines that makeup a communications company or effort is not something many media outlets undertake to do anymore. What’s the difference between this kind of marketing or that? Is PR part of advertising or marketing, or vice versa? What is traditional public relations versus content PR?
A recent infographic by Calysto Communications illustrates the differentiation in between traditional PR and content PR. While PR strategies focused on press release distribution, newsletters and printed publications, content PR on the other hand is a far more social animal, as you shall see.