[Infographic] Key Engagement Elements: Content PR

Defining the various disciplines that makeup a communications company or effort is not something many media outlets undertake to do anymore. What’s the difference between this kind of marketing or that? Is PR part of advertising or marketing, or vice versa? What is traditional public relations versus content PR?

A recent infographic by Calysto Communications illustrates the differentiation in between traditional PR and content PR. While PR strategies focused on press release distribution, newsletters and printed publications, content PR on the other hand is a far more social animal, as you shall see.

Content PR infographic

Liliana Steffens
Liliana Dumitru-Steffens is a digital marketing expert and content curator, for Pamil Visions PR. She writes for Everything PR, and is a regular contributor to Search Engine Journal, on topics revolving around mobile advertising, emerging markets, and social media trends.
Liliana Steffens

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One thought on “[Infographic] Key Engagement Elements: Content PR

  1. This is very useful article, it helps me understand the subject and subsequently achieve my goal