Search marketers define themselves by the tools they use. How do you select from the dozens of applications and services for analytics, social media marketing, SEO and keyword research? SEJ’s expert bloggers give us a peek into their tool boxes, and their best practices on how to use the best platforms out there.
Paul May co-founded BuzzStream, a CRM for link building and PR/social media that allows online marketers to manage relationships and be more effective in getting results, be they links or press. He gave me the following two-part interview about the software creation and startup process. If you’ve ever been solicited to SEO a startup with …
We all know that Google Webmaster Tools enables the setting of a geographic target. By setting such a target country/location, webmasters are giving a specific signal to Google about the country/location that they want to focus on. What if I want to set a Particular Country? If your business is focused on a country specific …
LOCql is a location-based question and answer social network that lets you quickly find answers to any questions revolving around a city. The site is still relatively new, so things may seem a bit quiet at first, but it looks like a promising tool for local bloggers and marketers to locate content and keyword inspiration. …
Mobile discovery is becoming something that I am beginning to rely on more and more in order to find good link opportunities. While I do try not to work on and off all the time, I have found that a leisurely stroll through the following iPad apps and other mobile-friendly tools is amazing for uncovering …
Zanran is an interesting search start-up that both indexes and maps the numerical content-finding ‘semi-structured’ (as they put it) data on the web. Such data could be a graph in a PDF report, a table in an Excel spreadsheet, or a bar chart shown as an image on an HTML page. Currently, the search engine …
I guess one may have a different definition of “SEO web hosting” than mine (most people refer to it when talking about different C-class IPs). The way I see it is that an SEO-friendly hosting is one that provides a reliable platform for your website. That’s it. Get Webhosting from HostGator for as little as …
As of today, there has been an interesting update coming from Tweet publishing Tool Buffer. The app was reviewed here on SEJ a few months ago. It allows you to add tweets to your Buffer which are then posted at conveniently spread out intervals throughout the day. So you can add a lot of tweets …
Another Google search option has been made a little more internationally friendly. Back in March, Google Chrome added support for the HTML speech input API. This API enables developers to give web apps and Chrome extensions the ability to transcribe your voice straight to text. When a web page uses this feature, you simply click …
Putting together a decent, well informed look at what’s currently trending can be a cumbersome and irritating task. For many online marketers or webmasters who want to jump on the “what’s popular” bandwagon, it means a lot of time consumed investigating. You have to do a lot of surfing to discover what sites are visited …
There are many online software tools that will allow you to check your current rankings across major search engines, such as Google, Bing and Yahoo. Most people in SEO will have their own ways to obtain ranking data for a selection of keywords to be monitored over the duration of an SEO campaign. Mostly I …
