Search marketers define themselves by the tools they use. How do you select from the dozens of applications and services for analytics, social media marketing, SEO and keyword research? SEJ’s expert bloggers give us a peek into their tool boxes, and their best practices on how to use the best platforms out there.
CTRL+F (which triggers built-in on-page search) is one of my most frequently used keyboard shortcuts whenever I browse. It is wicked I miss it so much when I am reading a “paper book” and need to find anything on a page. I use the feature regularly to: Quickly find the place on a web page …
Are you launching a new viral campaign or link bait? Sharing your results by displaying your brand name recent web mentions will work like wonders. By doing that you can: Demonstrate to your visitors how much buzz your site, product or company generates; Display live third-party testimonials; Engage your visitors in your viral marketing campaign, …
Imagine a robot intuitively knowing what you need, or having a tool that suggests options you might be interested in. Pretty sci-fi, right? Well, not really. My6Sense is a predictive application that has brought the future to today. With the overwhelming volume of information streaming from sources such as Twitter, Facebook, and RSS feeds directly …
Today a U.S. federal appeals court ruled that AOL Inc cannot stop Advertise.com Inc (known to many in the search industry as ABCSearch) from using a brand name similar to Advertising.com, an AOL property and decade old ad network. This is a pretty interesting ruling, not only in the world of competitive advertising, as Advertise.com …
It is always fun to discover new awesome tools and think “Why haven’t I thought about that myself?”. Last week I was lucky enough to come across two awesome keyword research tools that take advantage of data provided by Google. Here are the tools: 1. Google Adwords Tool Result Visualization Keyword Eye (first discovered me …
I’ve been working on PPC for my dad’s dental seminars business, and I have to admit that while I like a challenge, the system is really overwhelming. It makes me wonder whether Google AdWords – the PPC traffic/platform we’re buying/using – is honest in how it promotes itself. Consider these two claims that AdWords makes: …
Primal is a new interesting semantic search assistant that has drawn my attention due to keyword-research potential. It is being promoted as the tool that builds customized pages around your search term (which is not the reason I am sharing it here). What I liked about the tool is its dynamic manner of generating related …
I’ve been in the web marketing long enough to realize how important connections are. But being highly important, “online” connections are also very unstable. One day you know the person nd consider him your good friend and solid partner, the next day you lose contact with him and never hear back. Things may get hectic. …
Have you ever wondered how search engine results change from country to country? If your company is multinational, it is important for you to know how your site ranks for relevant keyword terms in different countries. If your company is seeking to expand into new geographic markets, international keyword research can provide invaluable insight into …
Gmail is an awesome tool that can be used in hundreds of ways (besides actually sending and receiving email). Recently I have found a great way to manage my web tasks with Gmail filters and a FireFox addon I discovered a few days ago. Here’s the tip: Step 1: Create a Gmail Filter A Gmail …
