Search marketers define themselves by the tools they use. How do you select from the dozens of applications and services for analytics, social media marketing, SEO and keyword research? SEJ’s expert bloggers give us a peek into their tool boxes, and their best practices on how to use the best platforms out there.
If you’ve tried to use your RSS reader to stay up to date with innovations on the Google AdWords platform, you probably have some unread posts, as you’re likely subscribed to some combination of the sea of official Google blogs (I didn’t even realize there were that many until I went to grab the link …
Free SEO Report (gotta love the domain!) is a new easy-to-use tool (which launches today) that generates in-depth competition research reports based on your keyword. The tool works a follows: Give the service your keyword and domain you want to rank for. Confirm your registration from within an email message (for first-time users only); Wait …
With Google Chrome, FireFox smart keywords and multiple addons, searching from the browser address bar has become the common searching experience. But is there any way to give your browser address bar “instant” feel? Actually, there are two ways. Here are 2 tools to search from FireFox address bar and see instant results as you …
Are you tired of Google as you see it with all its experiments and updates? Do you want to get things under control? Then you may want to try any (or all) of the following Google search modifications: 1. Google Informative Informative Google Search is a FireFox search plugin that takes advantage of Google’s sidebar …
Search Engine Optimization is an activity that calls for a lot of tools. There is so much data, so many variables, and so much change, that if you tried to do everything manually over the long term then you would soon get overwhelmed. Thankfully there are a lot of free and commercial tools out there …
We scan through Google Results daily, sometimes even hourly. Having Google results numbered helps a lot in understanding where your (or your competitor’s) page scores. With Google changing its SERPs so often, it is essential to be aware of several tools that would number Google SERPs for you. Understanding the Limitations When you number Google …
Google is launching more and more free tools and services. I use some of them daily if not hourly (like Google Search, Google Docs, Gmail, Google Image Search, Google Analytics, more!); I hardly use some of them weekly (Buzz, Blogger) and I never use some of them at all (Picasa, Google Wave, Knol, etc). Due …
Custom Google Search is a FireFox addon that provides the user with great tools to easily create and switch between Google custom search engines. First, have the addon installed and immediately after the restart you will be asked to name your very first search engine and look through the “How to start” guide. Let’s try …
There are three main factors dealing with time and online marketing and each one is critical to successful online marketing campaigns: Time Management When I ask most people why they are not using social media more, most answer that they do not have the time. On the other hand, many complain about how much time …
Ever since Google has introduced Instant search, there have been numerous attempts to replicate the behavior and style and apply it to other search sites. As the result, there have appeared multiple “Instant” search mash-ups we, as search marketers, should be keeping en eye on (as these mash-ups provide a lot of insight into different …
