Some SEO’s think they are doing Search engine optimization for their websites when in fact what they are doing is Search engine orientation. My interest in this issue began when one of my clients came to me asking for help. My client wanted to optimize his website, so he increased the number of published articles …
One aspect of SEO reporting that’s relatively difficult for SEO professionals to explain to their clients is search engine rankings. Since rankings differ depending on myriad factors, a common question every SEO professional has heard countless times is “why do I see different rankings than what you’re reporting?” However, while top rankings have long been …
Choosing the right target keywords builds the foundation for an entire SEO campaign. If the right keywords with the highest potential for return are not selected, the foundation of the campaign will be weak and, therefore, success is nearly impossible. In order to select the right keywords, data must be collected and analyzed so projections …
Google Webmaster Tools should be just as important to a SEO professional as Google Analytics. Google has continued to develop and maintain webmaster tools to include new features as the same time it is improving Analytics. The Webmaster Tools labs continues to showcase new features, such as author stats and structured data. However, while these …
I have a confession to make: I am an SEO tools junkie. In the good old days I had a team of programmers in-house who developed tools to my vision. Today, there are so many fantastic tools on the market that there is no need to deal with the hassles of home grown tools. In …
Most businesses start the year by creating goals and objectives. What many businesses don’t know is that Google Analytics can greatly assist them in achieving those goals. The first step is to start asking yourself questions that you’d like answers to. This is the crux of good analysis. Once you know what questions you’d like …
We recently had a sit down with Jen Cykman, Web Analyst and Instructor for Cardinal Path, a digital analytics and marketing agency that offers training seminars on Google Analytics. Jen is a self-professed data nerd that likes nothing better than to sit down and hover over a big ball of data and tease it into …
One of the things I have on my list to learn more about is Google Analytics. I love data and I like to inspect our sites’ stats a few times a week… but frankly I have a lot of “Er, what’s this button for?” type of thoughts when I’m trying to dig up more meaningful …
April of 2012 was a rough month for SEO. We had three updates all within nine days: Panda on the 19th, Penguin 1.0 on the 24th, and then a Panda refresh on the 27th. It was like an algo sandwich, with a side of panic. Prior to that time, I had already been helping several …
Google recently launched the Google Analytics mobile app for Android users on June 29, 2012. Being an Internet marketing professional, I was pretty curious about what the app had to offer. In this post, I have tried to provide a preliminary review of the app and the various traffic reports that it offers. For the …
