Bing Testing Site Interior Link Display Directly in Search Box

As first spotted by Aaron Wall and mentioned on SEO Roundtable, Bing is now testing showing website previews and sitemap results directly from the instant search box:

However, when both SEO Roundtable and myself tried searching for the same term, as well as others (including website names, celebrity names, and other well-known terms), we didn’t get the same results that Aaron did. This was the same result for logging into Bing and accessing the search engine from an incognito browser window:

bing testing inlinks

Screenshot taken 9/6/2013

The only additional available information that was shown in my searches was instant preview, which was dropped as a feature by Google earlier this yeardue to low usage numbers, after being launched in 2010.

Further investigation on the testing of interior site link display in instant search results, including why the feature is available to some users but not others, hasn’t yielded any further information. Unless Bing releases an official statement via their blog about the testing, no information is known when (or if) it will be made available to all users.

Kelsey Jones
When she's not editing and scheduling posts, Kelsey Jones manages the Marketing Nerds podcast and moderates SEJ Summit conferences and Marketing ThinkTank webinars. She has been in digital marketing since 2007 and journalism since 2004. Kelsey enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.
Kelsey Jones
Kelsey Jones

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