Well, it looks like Microsoft’s tremendous marketing effort is paying well for its new decision engine – Bing. The New York Post is reporting that even Google’s Sergey Brin has started to take interest into Bing that he orders his people to look into how different Bing’s search algorithm is with Google.Citing NY Post:
But co-founder Sergey Brin is so rattled by the launch of Microsoft’s rival search engine that he has assembled a team of top engineers to work on urgent upgrades to his Web service, The Post has learned.
Quoting reliable sources the NY Post article also reported that Mr. Brin is even involving himself on the investigation, a rare instance which doesn’t happen everyday at Google camp. The source said that Bing has deeply caught Mr. Brin’s attention.
Certainly, Mr. Brin’s reaction to Bing was not due to the report that Bing has managed to take Yahoo’s position as the number 2 search engine recently, since we all know that another report cited that Bing attracted users who were just trying out the new decision engine.
A Google spokesman refused to comment about Mr. Brin’s interest in Bing, though. But cited that:
“We always have a team working on improving search.” He added: “We dedicate more time and energy to search than anything else in our company. Our algorithm is constantly evolving.”
And this continously evolving algorithm is certainly making Google users to stick with their favorite search engine. This would give Bing a hard time to inch closer to Google.
In the said New York Post article, Scott Kessler, a senior equity research analyst at Standard & Poor’s was quoted as saying:
“In a recent survey we found that the predominant features that dictate how people search the Internet are ease of use and force of habit. Google has been so dominant for so long that it will be tough for anyone to take significant market share away from them.”