I don’t like trying to package everything that’s happening in our industry into a neat little box, because it’s like trying to describe the cause of the Civil War in two sentences. I’m likely to leave some things out, overstate some factors, and unintentionally offend some people. But I do think that an individual perspective …
Image Credit One important lesson from “The Checklist Manifesto” is the idea of creating checklists to guard against failures in complex situations. Investment manager Mohnish Pabrai studied his own investment failures as well as those of notable investors like Warren Buffett and ended up with a 70-point checklist, meant to keep himself from repeating the …
I’ve seen more SEO interest in Pinterest in the last month than the rest of the image bookmarking site’s life. One day, I saw multiple veteran SEOs ask for an invite and I’m pretty sure they’re not going for cute animal pictures and interior decorating ideas. Most of the SEO talk about Pinterest concern a …
I just finished conducting interviews for an in-house marketing position. Some of the people I interviewed had extensive backgrounds as copywriters and were looking to make career changes. I love copywriters and their penchant for huge doses of instant creativity. Unfortunately, the job security of the average copywriter can be shaky because copywriters do not …
Photo Credit You can attend a conference or local event, blog about it, and people will link to it. Having blogged recaps to many different events with mixed backlink results, I’d like to address more effective ways of blogging about events, if SEO and link building is one of your primary goals. Pre-Event A few …
Over a year ago, I wrote a post on blog post graphic resources, with most of my focus set on image generators. Since then, several new tools have been introduced that make it even easier for bloggers to create custom images to enhance their posts. Why Make Your Own Graphics? Blog posts are a package …
Google Plus: Should bloggers be nervous?
The blog home page is one of the least-optimized pages on a website. It doesn’t get nearly the same level of love as an individual post page when it comes to keyword research, SEO, and internal linking. I don’t think it’s intentional. I think it’s just easy to forget how authoritative blog home pages can …
Most web-savvy companies know well enough that having a corporate blog is good business. It adds unique content to the site, it builds credibility of the company and employees, and provides more lead-generating, sales-driving opportunities. So how do you CRUSH it with your corporate blog? While doing some redesign planning on our own company blog, …
Many SEOs have dreams of hitting it big in the SEO blogosphere. So where do you start? Is it better to be unique or better to be consistent with trends? Is it better to start the conversation or write about what people are already talking about? Without thinking too much into it, my split-second brain …
