Fostering Your Business’ Community with Facebook Groups
Other than Facebook Pages, groups are also a great way to leverage your brand. But instead of giving out sales pitch, you can use this...
About
Aki is a content strategist, marketing consultant, and former assistant editor of SEJ. When not at work, she is busy plotting her #WorldDomination plans while jogging on a Sunday morning.
Articles
Marketing with Facebook Pages
Facebook Pages are the simplest and easiest way to get started with Facebook Marketing. It’s free and easy to set up. Unfortunately, many companies don’t...
Know Who Unfollow You on Pinterest
If you’re wondering why your Pinterest follower count is low, there’s now a third-party app from Innovatty that lets you monitor the users who unfollow...
Facebook: Now the Second Most Popular Video Site in the US
According to a report released by comScore last week, Facebook has outdone Yahoo as the most popular video site in the US last July. The...
Using Facebook as a Marketing Tool
Garnering almost one billion users, there’s no denying that Facebook is huge. Considered as the social networking giant, it has over 500 million active users,...
The Don’ts of Social Media
Randi Zuckerberg, an Internet entrepreneur and sister of Facebook CEO Mark Zuckerberg, discussed about the things that user must not in Facebook during a conference...
Twitter’s API Update, More Stringent to Third-party Clients
Twitter took the wraps off the upcoming changes coming with their API update version 1.1. This update could have a drastic impact to third-party clients,...
Listening to Your Twitter Followers and Other Users
As previously mentioned, you can keep your Twitter followers engaged with your network by connecting with them. In fact, this brings your marketing strategy at...
List of Facebook Page Subscribers, Now on Admin Panel
Other than the number of fans, majority of Facebook Page owners would also want to track their subscribers—especially those who don’t necessarily “like” their page....
Vanity URL: Now Available on Google+
As of late, Google+ is getting a series of updates in order to become as popular and dominant as Facebook and Twitter. The updates include...
Overcoming the Social PR Nightmare
Although a social media marketing strategy can help your business’ campaign, it can also go wild and damage your brand’s online reputation. It can be...
Taking Advantage of Social Media for Customer Service
It can easily tarnish a brand’s identity when a user brings his or her complain on the social media. But it also goes the same...
Pinterest for Non-Profit Brands
Pinterest is continuously becoming a famous online platform to various brands, including non-profit organizations. They can use the online pinboard to connect with other people...
Become a Twitter Celebrity—Get More Followers
For someone who’s new to Twitter, one of the first things that they want to know is how to get more followers. Having hundreds and...
Pinterest is Now Open to Everyone
Last Wednesday, Pinterest announced in an official blog post that the online pinboard is now open for everyone. As stated on the blog post: “For...
Finding Targeted Followers on Twitter
After setting up your Twitter Profile and posting some great tweets, the next thing that a brand owner should is to look for followers. Although...
Analyzing Your Competitors’ Twitter Marketing Strategies
If you’re just new to Twitter marketing, one of the best things to do is look for examples. Of course, there’s no better way than...
Facebook Launches Advanced Post Targeting Abilities to Business Pages
Although a Facebook ads’ effectiveness may get all the headlines and convinced a potential client to like a page, keeping a fan engaged is up...
Facebook, Rolling Out Timeline to More Users this Fall
It will only be a matter of time when Facebook rolls out their Timeline feature to more users this fall. According to sources close to...
Twitter Marketing: What You Need to Know
With the birth of Web 2.0, the Internet provided people with a lot of opportunities that they could only dream of. In fact, there are...
Google Replaces Gmail Video Chat with Google+ Hangouts
Since last Monday, Google has started replacing the Gmail Video Chat with Google+ Hangouts. Because a lot of users are enjoying the direct and personal...
Using Twitter to Promote Your Brand
Although it has been popular as a micro-blogging site, Twitter has also proved itself as an effective marketing tool. However, some businesses make the mistake...
Common Mistakes to Avoid in Facebook Marketing
When it comes to social media marketing, Facebook is one of the largest platforms that businesses use. Unfortunately, there are companies who still struggle to...
Using Facebook to Keep Your Audience
With the popularity of using Facebook as a tool to promote a business, a website or a public figure, it only shows that social media...
YouTube Bids Users to Post Real Names to Clean Up Comments
In an attempt to clean up comments on YouTube, Google is encouraging all its users to post their real names. It was announced last June,...
How Businesses Could Use Facebook Timeline
After Facebook rolled out Timeline to all its users, businesses took the changes as an opportunity to learn how they could talk advantage of it....
After Six Years, USPTO Approves Zuckerberg’s First Patent Application
Mark Zuckerberg’s first patent application from six years ago has been approved by the US Patent Trademark Office last Tuesday. Called as “Dynamically Generating a...
Timing Your Tweets: What You Need to Know
Most online marketers who use Twitter for their campaign usually time their tweets. That’s because it could be a great way to increase their user...
Twitter Partners with NBC for Olympics Hub
In partnership with NBC, Twitter will reportedly work as a narrator for the Olympics by providing a hub that will cover the event. Under the...
SkyCube Lets Your Broadcast Your Tweets
A Kickstarter campaign could help a user broadcast his or her 140-character tweet to the whole universe instead of just his or her followers. Founder...