Jennifer Van Iderstyne is an SEO Specialist at Internet Marketing Ninjas, formerly WeBuildPages. Internet Marketing Ninjas is a full service internet marketing company based out of sunny Clifton Park, NY. You can follow her on Twitter but if you come to the office you won’t be able to find her, because Ninjas are invisible.
For everything there is a season, a time to be born and a time to die, a time to plant and a time to build links. I’m not 100% sure that last one is actually from Ecclesiastes, but it should be in the Book of SEO. Link building is a perpetual pursuit for websites, but that doesn’t mean the circumstances are the same every day. And yet, there are certain constants...
It’s the 4th of July! And while we’re all enjoying our hot dogs and sparklers Will Smith is off somewhere punching an alien in the face… Let’s be honest, most American Holidays have evolved into some sort of thematic commercial celebration. But at the root of it, this particular 3-Day Weekend isn’t just an excuse for potato salad, it a celebration of independence. In SEO most of us are seeking liberation in...
Ok, clearly for those who can count, link bait is actually 2, 4-letter words. But for some people out in web-land it’s become a dirty, almost derivative, term. I’m pretty sure though, that’s mostly because the word is so abused. Link bait isn’t everything we publish; link bait is a specific kind of content that is meant to draw a lot of attention to a site when it’s released. Link ...
There’s something I do every month or so that helps remind me that making a fool of myself in public is acceptable. I do improv comedy, we get up in front of “crowds”, and I use that word loosely, and we play improv games to make people laugh. Well, on a good night anyway. We all draw from our histories and other parts of our lives to do our day to...
The road to hell isn’t the only one paved with good intentions. Most of us set out with the best motives, but somewhere along the way things go wrong. Sometimes our mistakes are a result of inexperience, other times it’s just carelessness or short sightedness. We screw up because we don’t think things through, because we don’t see what’s right in front of us or the damage we are actually doing....
Is there such a thing as over optimized? Can there be too much of a good thing in link building? Well just like eating 100 of the worlds best canolis will make you nauseous, having too much of any good keyword can make your site sick. What is it? On- Site: There are plenty of ways to over optimize on-site for a specific set of keywords. Spammy keyword stuffed title tags,...
Creating great link bait is something of an art. Everyone wants to originate that one great piece that goes as a viral as the plague. But the key to making any attempt at link bait successful is in the planning stages. That’s why when the creative wind is blowing it’s time to nail up the shutters and hunker down for the brainstorm. No man is (or should be) an island This may...
A year in the internet world isn’t like a year in the real world. The time seems to move faster here. Internet years are kind of like dog years that way. Everything happens so quickly, changes come in rapid succession; news hits us in a constant and often overwhelming stream. New developments, tools and breakthroughs in technology happen on an almost weekly if not daily basis. So no wonder every...
Are you tired of turkey yet? By now we should all be just about done with turkey sandwiches and leftover sweet potatoes. But using up all of the extra food is one of the best parts of Thanksgiving. It challenges us to find inventive ways to make the best of what we have. Most of the time we plough through link building like hungry hungry hippos, grabbing what we can and...
If you send me a link request, I’m going to go ahead and assume you want my feedback. What? You don’t? You just want the valuable back link that I can provide? Wow, I feel dirty and used. No not really, because unfortunately I’m used to it by now. Sure sometimes link requests are annoying, sometimes they make me giggle, and sometimes I just shake my head sadly with the...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
