Google+ is Google’s social network and was launched in mid 2011. Although it took awhile to catch on in the social media marketing world, it’s experienced considerable growth in its short existence. According to Forbes, Google+ had 343 Million active users at the end of 2012, which is second only to Facebook. As this network …
For many people, ranking in Google was a lot easier a few years ago. There were many SEO tricks that could get your site on the first page of Google quickly. These SEO tricks worked great until Google changed the rules, beginning with Panda in February 2011, and followed by Penguin in April 2012. So, …
It is painfully cliché to talk about “the rise of social” and “the power of social media.” That happened a long time ago. Now it’s settled, and we can make some real progress. The power of social lives on beyond its ubiquity, and wields a transformative impact on SEO. Please understand that I’m not going …
Within the context of Google’s constantly changing algorithm updates, it’s critical to keep finding new ways to build links, develop good content, and show authority. A solid guest posting strategy is a great way to achieve all of these goals and market your products, services, and ideas to new audiences. But before you dive into …
Many experts have named content as one of the main areas of emphasis for SEOs to focus on in 2013 and beyond. This is especially the case with Google’s recent algorithm updates that place an emphasis on fresh, unique content. However, simply placing unique and great content on your own blog isn’t going to maximize …
One aspect of SEO reporting that’s relatively difficult for SEO professionals to explain to their clients is search engine rankings. Since rankings differ depending on myriad factors, a common question every SEO professional has heard countless times is “why do I see different rankings than what you’re reporting?” However, while top rankings have long been …
Google Webmaster Tools should be just as important to a SEO professional as Google Analytics. Google has continued to develop and maintain webmaster tools to include new features as the same time it is improving Analytics. The Webmaster Tools labs continues to showcase new features, such as author stats and structured data. However, while these …
Schema.org brought about a revolutionary collaboration between the world’s top search engines to create a method that made it easier to categorize and identify important information on websites. However, local businesses are largely behind when it comes to adopting current web design and SEO practices. As this TechCrunch article pointed out, “Only 25% of U.S. …
We’re shifting into a world in which smartphones and tablets are beginning to rule the roost in terms of connectivity. More people are searching for information via mobile phones, tablets, and smartphones. Yelp reported several months ago that about 40% of searches came from their mobile app. BGR chimed in to say that a little …
At the end of the year, two things tend to happen: You look back over the past year to evaluate its lessons, and you try to predict the future. You can combine these two processes by taking the lessons and patterns of the past and applying them to the future, if you can extrapolate the …
