For the last ten years search engine marketers have played by Google's rules. In that decade Google has effectively done as they pleased, growing into one of the true giants of today's business world. While Google is by no means at risk of closing their doors, it is worth noting that no one - including Google - is immune from the economic recession that troubles the global financial markets. If you pay attention to any of...
If you work for an online marketing agency the following scenario is probably not uncommon. A client comes to you wanting to help shape the search results for their brand names. They're not talking about their own domain names or web properties either. They're now worried about sites like RipOffReport, ComplaintsBoard and the dozens of other consumer advocacy sites created to give consumers a voice. You may even work with your clients, helping to improve their...
This is just a quick note to our readers that if you are interested in the very latest on Google Chrome, you're in luck? People can tune into the Webcast Press Event at 11:00 a.m. Pacific/2:00 p.m. Eastern today. Access is available online as referenced on Business...
The Beta Download: Available September 2, 2008 Google's Chrome Browser is not only real, it's almost available to users for download. According to the Google Blog Chrome will become available for download tomorrow morning in more than 100 countries. The Beta launch of Chrome was announced in an official blog post called A fresh take on the browser. Wait - Where's the Download? (Added by author) It's the morning of Tuesday September 2, and...
Earlier today I came across an article on Google Blogoscoped written by Philipp Lenssen called Google Chrome, Google’s Browser Project. Lenssen cites a series of comic book like illustrations he received in the mail that was drawn up by Scott McCloud. The post on Blogoscoped highlights a number of features, including: An open source platform including Google Gears integration JavaScript Virtual Machine called V8 Special tabbed browsing functionality Autocompleting & search powered address bar (similar to...
Having worked tirelessly for the past two years, Best of the Web (BOTW) announced the launch of BOTW Local Beta on June 18th. While still considered a Beta release, BOTW Local shows us exactly what a quality local search experience is all about. Since 1994 BOTW has provided its users with a clean directory of web sites to browse and search through. While the original BOTW directory still features comprehensive...
Michael Gray delivered an excellent presentation as part of the Bot Herding panel at SMX Advanced 2008. His discussion focused on the topic of PageRank sculpting, and more specifically - how important it should be on your list of priorities as an SEO. Agreeing with much of Michael Gray's thoughts on the topic may make my stance a bit watered down. I’m confident though that the underlying message of his panel...
As I mentioned last week, my intent wasn't to live blog the events here at SMX Advanced in Seattle. So far that theory holds up to be a good one as each consecutive session draws a bit more from it's predecessor. With the panels having ended for the day, I can't help but give a glowing review of what I've seen, heard and witnessed. On the record, I don't want my opinions here to...
Next week Rhea Drysdale will be joining me in Seattle to cover the next Search Marketing Expo Event, SMX Advanced. This marks the second year of SMX Advanced and we're excited to have two writers available to cover the event. In an effort to bring back the best information we're inviting our readers to suggest questions and coverage ideas below. We're Not Going to Live Blog! When I covered 2007's SMX Social event in...
Earlier this morning a colleague of mine was conducting a search and called me over to show me something interesting. Immediately below each of the sponsored search results (AdWords) were three separate variable names and values. The numbers that have been shared publicly, and documented here on this post include those for major corporations including Honda Motor Company and Hewlett-Packard. The advertiser values shown include: Pscore mCPC thresh Here are screenshots of each ad and their corresponding stats... I've...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
