For the last ten years search engine marketers have played by Google’s rules. In that decade Google has effectively done as they pleased, growing into one of the true giants of today’s business world. While Google is by no means at risk of closing their doors, it is worth noting that no one - including [...]
Google and Our Economic Recession
December 8th, 2008 by Eric Lander, Associate Editor | 7 Comments
Social Media Management: The Role of an Agency or Service Provider
October 2nd, 2008 by Eric Lander, Associate Editor | 5 Comments
If you work for an online marketing agency the following scenario is probably not uncommon. A client comes to you wanting to help shape the search results for their brand names.
They’re not talking about their own domain names or web properties either. They’re now worried about sites like RipOffReport, ComplaintsBoard and the dozens of [...]
Google Chrome Webcast at 11AM PT / 2PM ET
September 2nd, 2008 by Eric Lander, Associate Editor | 1 Comment
This is just a quick note to our readers that if you are interested in the very latest on Google Chrome, you’re in luck?
People can tune into the Webcast Press Event at 11:00 a.m. Pacific/2:00 p.m. Eastern today.
Access is available online as referenced on Business Wire.
Google’s Chrome Browser: What You Need to Know
September 1st, 2008 by Eric Lander, Associate Editor | 42 Comments
The Beta Download: Available September 2, 2008
Google’s Chrome Browser is not only real, it’s almost available to users for download. According to the Google Blog Chrome will become available for download tomorrow morning in more than 100 countries. The Beta launch of Chrome was announced in an official blog post called A [...]
Google Chrome, Google’s Web Browser: Is it Real?
September 1st, 2008 by Eric Lander, Associate Editor | 20 Comments
Earlier today I came across an article on Google Blogoscoped written by Philipp Lenssen called Google Chrome, Google’s Browser Project. Lenssen cites a series of comic book like illustrations he received in the mail that was drawn up by Scott McCloud.
The post on Blogoscoped highlights a number of features, including:
An open source platform including [...]
Best of the Web Launches BOTW Local Beta
June 23rd, 2008 by Eric Lander, Associate Editor | 1 Comment
Having worked tirelessly for the past two years, Best of the Web (BOTW) announced the launch of BOTW Local Beta on June 18th. While still considered a Beta release, BOTW Local shows us exactly what a quality local search experience is all about.
Since 1994 BOTW has provided its users with a clean directory of [...]
The Art of Google PageRank Sculpting & Five Sculpting Tips
June 18th, 2008 by Eric Lander, Associate Editor | 6 Comments
Michael Gray delivered an excellent presentation as part of the Bot Herding panel at SMX Advanced 2008. His discussion focused on the topic of PageRank sculpting, and more specifically - how important it should be on your list of priorities as an SEO.
Agreeing with much of Michael Gray’s thoughts on the topic may make [...]
Eric Lander’s Day One Recap of SMX Advanced in Seattle
June 3rd, 2008 by Eric Lander, Associate Editor | 7 Comments
As I mentioned last week, my intent wasn’t to live blog the events here at SMX Advanced in Seattle. So far that theory holds up to be a good one as each consecutive session draws a bit more from it’s predecessor.
With the panels having ended for the day, I can’t help but [...]
Search Engine Journal’s Coverage of SMX Advanced
May 29th, 2008 by Eric Lander, Associate Editor | 2 Comments
Next week Rhea Drysdale will be joining me in Seattle to cover the next Search Marketing Expo Event, SMX Advanced. This marks the second year of SMX Advanced and we’re excited to have two writers available to cover the event.
In an effort to bring back the best information we’re inviting our readers to suggest [...]
Google Leaks Quality Score Variables (Pscore, mCPC and thresh) in Search Results
April 29th, 2008 by Eric Lander, Associate Editor | 19 Comments
Earlier this morning a colleague of mine was conducting a search and called me over to show me something interesting. Immediately below each of the sponsored search results (AdWords) were three separate variable names and values. The numbers that have been shared publicly, and documented here on this post include those for major [...]
