What is a business owner to do when his or her online reputation is being called into question? For some, they choose to ignore the matter altogether, hoping it will quickly dissipate. Others, however, realize the need to react and deal with the matter, knowing that each day that goes by with negative information out …
In a day and age where the business world seems even more competitive, how would you describe your ability to manage your small business? With 2013 off and running, hopefully you have already set aside goals to better manage your company over the next 12 months. If so, where do things like social media, checking …
In a day and age when consumers have so many products, businesses, and even the means to shop them to choose from, are you mobile enough to meet customer needs? As more and more consumers turn to the Internet, and especially mobile apps to browse and shop for goods and services, it behooves the small …
Small businesses often have a number of different campaigns they are working on in order to drum up business. One such campaign is the pay-per-click campaign that companies deploy in order to boost their return on investment (ROI). Done correctly, it can be a big boost to your company’s ability to bring in some good …
If your company’s pay-per-click Internet marketing campaigns are getting little to no traction, what do you plan to do about it? As a small business owner, some of the first things you should do with your PPC efforts is review why you are doing them, what is and is not working, how you can fix …
For many small businesses, their ability to make a profit or keep their heads just above water hinges on being able to successfully promote their companies. In today’s day and age, part of those promotional efforts revolve around social media and the ability to interact with both current and potential customers. As many of us …
Marketers worldwide that continue to utilize e-mail for much of their marketing activities may have batted an eye or two at a report from e-mail certification and reputation monitoring provider Return Path. According to the company’s latest benchmark report, worldwide inbox placement rates (IPR) fell by a wide margin in the second half of 2011. …
For those of us immersed in social media, we often watch on in amazement when someone says SM is just a fad. Do they know something the rest of us do not? Social media essentially comes at no cost to companies, be they just beginning a business venture or veterans of the business world. So …
While the goal of criminals is always to stay one step ahead of law enforcement, some of them inevitably end up leading authorities in their direction by not being able to keep their mouths shut. In a day and age when social media is all the rage, it seems more and more criminals are tripping …
Most of us at one time or another has viewed the television commercial of the older women who has fallen and can’t get up. Well, for some business owners, they probably feel that way sometimes about their company’s SEO efforts. The intent may be good, but the bottom line is the search engine marketing campaigns …
