This is a sponsored post written by SEO Powersuite. The opinions expressed in this article are the sponsor’s own.
However ideal your site seems to you, various technical problems might be hidden behind it:
- Broken links.
- Duplicate content.
- Slow load time.
You will need a powerful technical audit tool to find all of these problems.
And for your website to rank higher and get more traffic, you have to make sure it’s optimized for target keywords. You have to use a tool for this, too.
When it comes to site audits and page optimization – there are plenty of software available to use for these two essential SEO tasks.
However, we built SEO PowerSuite’s WebSite Auditor tool to tackle both of them, making the whole process easy.
Let’s review the audit and optimization routine with WebSite Auditor.
Step 1: Run a Site Scan
Create a project for your site in WebSite Auditor.
What’s more, it is possible to crawl your site as different bots (Googlebot, Bingbot, Googlebot-Mobile, etc.) This way, you will picture how different crawlers see your pages.
Step 2: Analyze the Audit Results & Fix Red-Flagged Factors
WebSite Auditor pulls every issue that can affect your rankings, search engine indexation, and user experience.
The tool lists all problematic pages and provides specific instructions on how to fix each.
Here are the factors the tool helps to analyze:
Crawlability & Indexing Issues
How easy can your users and search engines access all your important pages?
You won’t lose any ranking opportunities if you regularly:
- Check your robots.txt file and edit its instructions. If you do not have one, the tool will help to create it from scratch.
- See which pages and resources are blocked from indexing. This problem can be caused by the robots.txt file, noindex tag in the <head> section, and the X-Robots-Tag in the HTTP header.
- Check pages with 4xx and 5xx status codes as well as orphan pages (those that are not linked internally and cannot be found).
Redirects should lead visitors to the page you intend them to see.
However, when redirects are applied poorly, it can be a grave SEO issue.
WebSite Auditor is an expert here as well and lets you:
- Check pages with 302 redirects. They are perfectly legitimate. But it’s better to make them 301, if they do not have a temporary status.
- Check pages with meta refresh. Spammers usually use it to lead visitors to the pages with non-related content. Search engines do not quite like such practices.
- Make sure there are no issues with http/https and www/non-www versions of your site.
- Check for issues with canonical links to make sure that your site won’t be penalized for duplicate content.
Issues in your code impact your page’s load time.
To fix that, the tool:
- Checks there are no pages with Frames, W3C errors, or of a big size.
- Shows how well your site is optimized for mobile.
- Searches for unreadable and dynamic URLs.
WebSite Auditor provides full info on such problems by finding:
- Broken links. They point to nonexistent pages, which confuses search engines and disappoints users.
- Pages with an excessive number of links coming from one page. It can be a spam signal for search engines.
Issues with Images
The tool will easily show you:
- Broken images that got deleted, or their file path was misspelled. Such images cannot be displayed which is a serious UX issue.
- Images with empty alt text. Search engines are getting much better at reading images. However, images’ alt text is a big helping hand for image understanding.
Issues with Meta Tags
Search engines use title and meta description tags to understand what your pages are about.
Plus, SERP snippets are built from these tags.
WebSite Auditor shows whether your site has empty, long, or duplicate meta tags. Obviously, you have to avoid these issues.
Step 3: Visualize Your Site Structure & Interact with It
Not so long ago, WebSite Auditor launched a new feature called Visualization. It shows the whole structure of your site as an interactive graphical map of all your pages and relations between them.
Why is it useful?
- Spot structure problems at one glance (e.g., orphan pages, isolated parts of the site, long redirect chains, etc.)
- Visualize the site structure by Internal PageRank to understand the importance and authority of pages within the site.
- Visualize the site structure by pageviews to see the traffic flow to certain pages (with the help of Google Analytics data).
- Fix spotted problems in-app and export the changes for further application.
- Export the graph to amaze your clients with this great alternative to spreadsheets.
Step 4: Optimize Your Landing Pages for Better Rankings
Any kind of content you create should be of good quality.
What’s more, search engines should be able to easily understand it.
For that, you need to optimize your content for your target keywords.
The process is not hard, but it requires some effort and patience.
However, the task gets much easier with WebSite Auditor. Here is what it helps you with:
Meta Tags Optimization
Meta tags are important, as they are strong thematic relevancy signals to search engines.
The tool will let you optimize:
- Title and meta description tags: Length, keywords, multiple tags.
- Check whether your title and description are concise, theme-related, and appealing to users. What’s more important, do your pages have them at all? If these tags need some changes, you can apply them right in the tool. Simultaneously you will see how they will look like in your snippet in SERPs.
- What’s more, right in the app, you can go and look how your top 10 competitors have optimized their titles and descriptions. With this unique info, go and reverse-engineer their strategies for your own content.
- Image alt tags: Keywords and empty alt texts.
- It would be great if search engines could understand those valuable images in your content. The easiest way for that is to provide alt text for images. Make them relevant by using target keywords. Of course, it is possible to change alt text right in the tool.
Content is a unique factor. It is able to pull the site high in search listings on its own, without any additional SEO help.
So you’d better make the most of it. Remember, though, the strategic use of target keywords will help search engines find your content faster.
WebSite Auditor shows how the body of your page is optimized for keywords. Of course, it lets you edit content in-app to immediately see the applied changes in a WYSIWYG mode.
The tool helps to analyze:
- Keywords in content.
- Keywords in headings.
- Competitors’ use of keywords.
The tool is also equipped with TF-IDF algo to optimize your content for topical relevance.
The algorithm analyzes the pages of your top 10 competitors in terms of your target keywords. Then it searches for relevant terms used by them. As a result, you receive recommendations on the usage of keywords.
For example, whether they should be used more, used less, or left as they are.
Step 5: Create Custom SEO Reports
Like all the SEO PowerSuite tools, WebSite Auditor lets its users create comprehensive SEO reports with impressive features.
- Visually rich.
- Look equally good across all devices.
- Have plenty of exporting options.
- White-labeled and fully customizable.
- With automated building and delivery options to clients.
Now you know how much WebSite Auditor can do for your SEO campaign.
Still unsure? Try WebSite Auditor for free and be a guru of technical and on-page optimization.
All images provided by SEO Powersuite. Used with permission.