Bing Beats Google in November Search Volume Growth

Latest comScore data for November search volume is showing a slightly unexpected result. For the second time Bing managed to beat Google in terms of total US core search volumes, while Yahoo’s search volume continues to go down.So while the total US core search volume increased from 13.2% in October to 17.8% Y/Y in November, Microsoft sites domestic core search market share increased by .4% from 9.9% in October to 10.3% in November. Likewise, Microsoft sites domestic core search volume  for October-November increased by 38.2% from Q3’s  25.8%. Comparing it with October’s core search volume, it is also up from 30.8% to 46.0%.

For Google, domestic core search market slightly increased from 65.4% to 65.6% in November. Core search volume also increased from October’s 17.4% to 21.8%. In the domestic core search for the first two months of Q4, Google’s search volume decreased from 21.1% in Q3 to 19.6% in Q4.

As for the remaining search engine:

• Yahoo! domestic core search market share dropped to 17.5% in November from 18.0% in October. Yahoo! grew November core search volume by 1.1% Y/Y, up from down 0.7% Y/Y growth in October. Yahoo!’s first 2 months of 4Q domestic core search volume growth of 0.2% Y/Y trails 3Q’s 11.6% Y/Y growth.

• Microsoft sites domestic core search market share increased to 10.3% in November from 9.9% in October. Microsoft sites grew November core search volume by 46.0% Y/Y, up from 30.8% Y/Y growth in October. Microsoft sites domestic core search volume was up 38.2% Y/Y in the first two months of 4Q, ahead of 25.8% Y/Y growth in 3Q.

• Ask Network domestic core search market share dropped slightly to 3.8% in November from 3.9% in October. Ask grew November core search volume by 10.8% Y/Y, up from 4.2% Y/Y growth in October. Ask Network domestic core search volume was up by 7.4% Y/Y in the first two months of 4Q vs. 4.5% Y/Y growth in 3Q.

• AOL November domestic core search market share declined to 2.8% from 2.9% in October. AOL November core search volume declined by 13.7% Y/Y vs. a 12.8% Y/Y decline in October. AOL domestic core search volume was down 13.2% Y/Y in the first two months of 4Q vs. a 15.4% decline in 3Q.