Understandably, marketers are reluctant to let robotic heroes do their creative work. But is AI threatening an end to the craft of writing?
As Director of Global Content and Social Media, Yael leads Similarweb’s communication division across all solutions. A passionate and data-driven storyteller, she has launched international campaigns with viral impact and strategized company-wide rebranding initiatives for start-ups. Her focus is on building all-star teams that directly impact business objectives and inspire loyal readership and exponential growth. Prior to her 10+ years in SaaS she traveled the world as an art-educator and producer, devising community development efforts for at-risk populations. Yael received a BFA from New York University Tisch School of the Arts and a post-secondary degree from Shenkar College of Engineering and Design.
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