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About
As Director of Global Content and Social Media, Yael leads Similarweb’s communication division across all solutions. A passionate and data-driven storyteller, she has launched international campaigns with viral impact and strategized company-wide rebranding initiatives for start-ups. Her focus is on building all-star teams that directly impact business objectives and inspire loyal readership and exponential growth. Prior to her 10+ years in SaaS she traveled the world as an art-educator and producer, devising community development efforts for at-risk populations. Yael received a BFA from New York University Tisch School of the Arts and a post-secondary degree from Shenkar College of Engineering and Design.
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