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Vivek is an experienced marketing executive with a proven track record of setting up successful marketing teams and running programs on lean budgets. After starting his career as a business development executive in 2005, he pivoted to being a marketer in 2006 and has stayed on course ever since. His career can be summed up by the phrase – From Accidental Marketer to a Thrifty Marketer.
Starting his marketing career with a market leader in purification solutions with heavy budgets, he has always associated himself with brands that never had those fat pockets. Having tight budgets and thin teams always forces one to devise smart strategies and tactics for maximum impact. That’s how he evolved into The Thrifty Marketer.
He has established many successful marketing teams across his career and delivered immense impact in terms of lead generation and brand visibility for those organizations on shoestring budgets. He is an avid practitioner of Inbound Marketing Methodology and trains organizations and individuals on the methodology as well.
Reach out to him at vivek at thethriftymarketer dot com